Destination, CVB, and DMO Solutions Overview
Cvent’s Destination partnerships allow CVBs and DMOs to engage with planners during every step of the site selection process, offering a variety of solutions to create and manage group demand and measure performance. Today, more than 200 destinations benefit from increased exposure on the Cvent platform, with nearly a quarter of all unique RFPs including a destination.
Group Marketing Solutions
Hospitality Cloud Group Marketing solutions establish a strong presence for your Destination’s brand across the channels planners rely on during the sourcing process.
Cvent sourcing channels span 4 powerful online marketplaces that support virtually all types of meeting planners, with more than 245,000 venue listings, and over 2 million RFPs sent in 2016 representing over $13 billion in RFP value. Our CVB copy feature ensures that planners recognize your organization as an expert consultative resource by prompting planners to include you on RFPs submitted in relevant markets and keep your destination top-of-mind.
Meanwhile, the Cvent Destination Guide is the number one directory for researching destinations on the web for planners, with more than 700 thousand monthly page views across over 1,200 cities profiles. The Destination Guide offers unique branding and advertising bundles to convert planners searching in your destination into leads.
Group Demand Management
The accelerating growth of inbound group leads from online platforms means you need to focus on prioritizing the most profitable prospects for your destination. Cvent Hospitality Cloud Demand Management tools help you effectively route and score a high volume of group business leads so you can focus on the business that matters most to your destination.
Cvent Passkey for destinations enables one-stop booking of rooms across one or many hotels — even for the most complex events. Event reservation sites can be personalized by event and sub-block to provide attendees a unique booking experience before their visit to your destination. It’s also easy to market the destination and special events to promote, upsell and drive extended stays to your destination — and enable your customers to manage event status in real-time.
Group Business Intelligence
The Cvent Hospitality Cloud offers a set of Group Business Intelligence capabilities to help you understand how your Cvent opportunities are performing and how to improve your sales team’s efficiency. Our solutions come with a powerful set of free reporting tools that analyze your Destination’s performance to you can transform data into insights that help you win more group business.