Cvent Planner Loyalty Study

Hotels and venues are striving to maintain planner loyalty and attract repeat group business because repeat business is vital to a hotel or venue's group business health.

In this study, we surveyed 500 meeting planners and 500 venues to discover the factors each group believes influence repeat group business the most.

In this study, you'll discover:

• How planners first learn about venues
• The top factors that influence planners to return to a venue
• Planners' likelihood to promote a trusted venue