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2021 Gartner® Market Guide For Event Technology Platforms

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An industry has changed, and that means there’s no returning to the event models of 2019. As hybrid events become more prominent, organizations that can effectively deliver on hybrid strategies, supporting a mix of delivery models, will see greater success in 2022 and beyond.

In essence, marketers must now deliver engaging attendee experiences in virtual, in-person and hybrid events using comprehensive event technology. Product marketers should align their business requirements to the tech vendors in this research and understand the market to make every event a success. Learn more by downloading the latest report, “2021 Gartner® Market Guide for Event Technology Platforms.”

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