2021 Gartner® Market Guide For Event Technology Platforms
An industry has changed, and that means there’s no returning to the event models of 2019. As hybrid events become more prominent, organizations that can effectively deliver on hybrid strategies, supporting a mix of delivery models, will see greater success in 2022 and beyond.
In essence, marketers must now deliver engaging attendee experiences in virtual, in-person and hybrid events using comprehensive event technology. Product marketers should align their business requirements to the tech vendors in this research and understand the market to make every event a success. Learn more by downloading the latest report, “2021 Gartner® Market Guide for Event Technology Platforms.”
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