Activating Event Data Across Virtual, Hybrid, and In-Person Events

Whether it’s a virtual, hybrid, or in-person event, its critical marketers are measuring and activating data to prove event ROI. The attendee footprint spans across all event activities such as check-ins, appointments, surveys, engagement with content, exhibitors, and sponsors.

This session covers how marketers should measure and activate attendee activities and ultimately integrate this data into their CRM and Marketing Automation Systems for timely and targeted follow up.

Cvent CONNECT Virtual

Audience: Event Professional
Track: Event Marketing & Strategy
Product: Event Management, Software & Integrations, Virtual Attendee Hub


Brett Fitzgerald

Brett Fitzgerald
Vice President, Product Management

Emily Dick

Emily Dick
Senior Manager, Demand Generation

Watch the Cvent CONNECT session