Best Practice: Complete the Experience, Effective and Creative Event Follow Up Campaigns

Creating an event consumes a massive amount of energy, time, and resources. How do you make sure your efforts generate the results you desire? Planning a proper event follow-up campaign is vital to a complete event experience for your attendees, plus it can make the difference in hitting your lead generation and revenue targets. In this session, learn examples of how to build your follow up strategy into your planning stages, as well as how to execute effective follow-up campaigns.  


  • Strategies for building follow-up into your planning process
  • Methods of avoiding common ""harassment-style,"" follow-up emails
  • Techniques for adding your ask into follow ups without being pushy
  • Approaches to promoting your next event within your post-event content.

Watch the Cvent CONNECT session