Event Marketing Strategy for Dummies
Event marketing isn’t just about event promotion. It comes down to a whole lot more. In essence, event marketing strategy is about using events as part of the marketing mix to drive business goals. What does that mean? From the events you plan to the events you attend, there should be a clear strategy driving your events program. The value of face-to-face interaction is undeniable. With a cohesive plan that relies on data and analysis, your events program to increase leads to sales, drive revenue, and more.
Maximize the Impact of Your Events
It comes down to process. In order to manage and prove the success of multiple events, activities like promotion, data gathering, data activation, and ROI calculation need to be consistent.
In this eBook, you’ll learn how to:
- Create an event program strategy that uses events to meet business goals.
- Promote events using tactics that cut through the noise.
- Collect and activate attendee data to drive leads to sales and improve marketing activities.
- Calculate event ROI and prove the impact of your events program.