Growing Your Business with EVENT TECHNOLOGY in Three Easy Steps
For years, associations, corporations, hotels, Convention and Visitor’s Bureaus (CVBs), and venues have leaned on professional organizations to carry out essential meeting and event planning tasks. Beyond traditional services like event logistics and site selection, this list now includes room block management, event marketing, registration, onsite activities and more Because of this shift to full-service, companies have come to rely more heavily on event marketing and management technology not only for day-to-day functions but also as a partner to attract and attain new business - and / or expand existing business.
Over 84% of B2B planners rely on event management technology to plan, promote, and execute their events.
In this ever-evolving landscape, an event management company that boasts state-of-the-art event technology can be seen as a trusted, forward-thinking, and reliable organization. A flexible event management and marketing platform helps serve client needs of all shapes and sizes and it arms you with the tools for creating efficient, impactful experiences. Additionally, with deeper data driven event insights, you can provide solutions that prove real event impact and bring more value to your clients.
In a competitive industry, event and meetings management companies must seek to partner with industry-leading event technology providers to continue to deliver for their clients, deepening their level of partnership, and ultimately grow and build upon business - one that aligns with the visions of their customers and the events they hold. For these organizations to thrive, they must:
- Mature their event management technology strategy
- Evaluate the options in the marketplace
- Partner with the right organization