Report

2021 Q1 Planner Sentiment Report: North America Edition

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We surveyed approximately 200 event professionals to learn what the outlook of meetings looks like right now and how priorities are adjusting. We took the findings to bring you this quarter’s planner sentiment report to provide a deeper understanding of how event professionals are currently approaching the events landscape.

Download the report to read the key findings for yourself, including:

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  • 77% of event professionals feel neutral or positive about the state of meetings and events today – an encouraging outlook for group business recovery!
  • 54% of planners feel that the venue is crucial to the production of a hybrid event – venues should be prepared to offer support.
  • 79% of planners would consider booking a hybrid event if they could only see the space online – it’s important to maximize how you showcase your venue virtually.
  • …and more!