Building Planner Loyalty: Building Planner Partnerships in the Age of Personalization

Amazon reminds you when it’s time to purchase your favorite item. Netflix makes it possible to watch your favorite show – when and where you want to. We are all living in the age of personalization, and that includes the planners who source your venue. Attracting planners and building relationships in a digital environment is tricky and requires winning hearts through proactive personalization with a focus on business objectives and return on investment. Today, it’s no longer enough to be a supplier. Venues must also become partners.


  • Understand what planners want when it comes to a venue and how to attract them.
  • Uncover the business objectives that planners care about. 
  • Learn how to be a true partner for planners.

Watch the Cvent CONNECT session

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