Whitepaper

Planner Sourcing Report

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Download the Insights You Need to Increase Your Group Business

Do you know how many planners keep their options open when sourcing? It’s 63%. Or that over 40% of respondents said that a 10% discount would convince them to switch from their first choice to their second? Or that only 2% indicated that a hotel’s brand was a decision factor?

We didn’t until we surveyed over 800 planners on their sourcing preferences and habits.

This report has the data you need to understand planners’ sourcing behavior. It’s now up to you to use our findings to develop new strategies to attract and convert more group business opportunities.

Topics include:

Planner Flexibility
The Sourcing Journey
Planners & Proposals
Planner Quotes

Planner Sourcing Report

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Topics include:

Join ~22,000 customers who trust Cvent to power their events and group business