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The Drivers of Meetings Management Programs: Past, Present, and Future provides key insights on the current and future trends in meetings and events management. Topics include:

  • The structure of meetings management programs, both formal (SMMPs) and informal
  • A comparison of past and current factors driving meetings and event management decisions
  • Major barriers to SMMP implementation
  • Future trends in meetings and events management
  • And much more!
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    Where is the meetings and event management industry going?

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    How prevalent are SMMPs and what do they look like?

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    How is success in the meetings and events industry being measured?

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    What barriers stand in the way of SMMP implementation?

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