Crowne Plaza

The battle for group business is always challenging, particularly in a competitive market like San Francisco. In order for the Crowne Plaza International Airport to set themselves apart from the competition, the team set their sights on the Cvent Supplier Network to expand their reach and bring in more group business.

50%

Year-over-year increase in awarded business.

50%

Increase in productivity.

14,000

Square feet of group meeting space.

1 Mile

From the San Francisco Airport.

The Difference Paid Off

Screenshot of Crowne Plaza on Cvent's Supplier Network

The upgraded advertising package on the Cvent Supplier Network doubled Crowne Plaza’s awarded group business year-over-year. With high-lead volume from San Francisco, the Crowne Plaza team is now enabled to respond quickly and streamline their workflow.

  • 50% increase in awarded business year-over-year.
  • 50% increase in productivity.

Part of having a successful profile is having an engaging, robust listing with compelling content. For Crowne Plaza this means keeping their layout, floor plans and photos as up-to-date as possible on the Supplier Network. This saves planners valuable time when sourcing venues.

Cvent Supplier Network

"With the Supplier Network, you go from not being noticed at all to being added to the planner’s short list. Planners can really visualize what their event would be like at our property," said Doug Sanfilippo, Director of Sales and Marketing at Crowne Plaza San Francisco Airport.

Sanfilippo continues, "While the Supplier Network itself has the market cornered, it’s an added bonus that the people have been so great at Cvent. They’ve always been straight about what advertising is best for us, and they’ll guide you in the direction of what they think is best for your property. Not try to upsell you something you don’t need."

The Crowne Plaza isn’t done yet, with more improvements on the way and with the confidence in the Cvent Supplier network, they’re ready to make some big strides.

"We're targeting higher-end meetings and events now, and we know for certain those people are using Cvent to source properties. We are also looking at more trackable ROI, and Cvent has the great reporting features to help us do our job," Sanfillipo said.