The battle for group business is always challenging, particularly in a competitive market like San Francisco. In order for the Crowne Plaza International Airport to set themselves apart from the competition, the team set their sights on the Cvent Supplier Network to expand their reach and bring in more group business.
Year-over-year increase in awarded business.
Increase in productivity.
Square feet of group meeting space.
From the San Francisco Airport.
The Difference Paid Off
The upgraded advertising package on the Cvent Supplier Network doubled Crowne Plaza’s awarded group business year-over-year. With high-lead volume from San Francisco, the Crowne Plaza team is now enabled to respond quickly and streamline their workflow.
- 50% increase in awarded business year-over-year.
- 50% increase in productivity.
Part of having a successful profile is having an engaging, robust listing with compelling content. For Crowne Plaza this means keeping their layout, floor plans and photos as up-to-date as possible on the Supplier Network. This saves planners valuable time when sourcing venues.