Mövenpick Hotel Amsterdam City Centre and ijVENUES Success Story
In hopes of strengthening its international marketing techniques, especially to US planners, Mövenpick Hotel Amsterdam City Centre partnered with Cvent. Since then, Mövenpick Hotel Amsterdam City Centre has witnessed a massive 10 times year-on-year growth in revenue in 2016.
Year-over-year increase in Awarded RFPs.
Year-on-year increase in awarded business value.
Year-over-year increase in awarded room nights.
Many Amenities to Offer Planners
Mövenpick Hotel Amsterdam City Centre is a modern 4-star hotel that offers 408 spacious guest rooms with business-style amenities. The hotel is an ideal place for business and leisure travelers, featuring 25 flexible state-of-the-art conference and event rooms, an event hall suitable for 1,200 delegates, and an impressive auditorium for 700 delegates.
The Lost Diamond
Mövenpick Hotel Amsterdam City Centre wanted to attain perfect occupancy of the rooms and it's own conference centre in combination with ijVENUES. Due to the traditional Tuesday-Wednesday booking pattern and external factors such as geopolitical situations in some parts of Europe, the property had a tough time attracting meeting planners from around the world. The team also had a more scattered approach to receiving RFPs and lacked important data to analyse and structure its sales efforts.