2021 FTRAC Professionals Group Virtual Conference

Meaghan Meyer joined the CraftMark Bakery team as Vice President of Food Safety and Quality in December of 2018 to lead the company’s food safety, quality and regulatory affairs programs. With 17 years of bakery experience spanning a
wide range of product categories, she has broad experience with implementing and enhancing food safety and quality programs. Meaghan graduated with a BS in Food Science from Purdue University and MS in Food Safety Management and International Food Law from Michigan State University.

Valerie Wayland has more than 33 years of experience in the food industry, with 25 years in the baking industry. Valerie’s background includes technical and regulatory positions with Marriott Corporation, Kraft Foods, Mrs. Smith’s Bakeries, and currently as Regulatory Compliance Director for Flowers Foods. In addition to her responsibilities at Flowers, Valerie is an active member of the American Society of Baking, the Institute of Food Technologists, the Society of Bakery Women, and the Georgia Association for Food Protection. Valerie also serves as co-chair for the American Bakers Association Food & Technical Regulatory Affairs Professionals group (FTRAC). Valerie loves to travel and explore and has been married to her husband George for 28 years. They live in Lawrenceville, Georgia.

Rasma Zvaners serves as Vice President, Regulatory & Technical Services for the American Bakers Association (ABA) and joined the organization in September 2006. Ms. Zvaners is the primary liaison for both ABA’s Food Technical & Regulatory Affairs Committee and the ABA Energy and Environment Committee. Ms. Zvaners is responsible for managing ABA’s Energy Star initiative and sustainability work. Prior to ABA she was with the American Chemistry Council (ACC) where in her last post, Ms. Zvaners served as Director of Regulatory Policy. She managed and led member companies on significant regulatory and policy issues including environment, energy, public health and products.

She holds a Bachelor of Science degree from the Michigan State University and she attended The George Washington University where she earned an American Bar Association Legal Assistant’s certification.