We discovered the "hidden secret" of event marketing

In this study, we explore the ways event marketing professionals can not only improve the efficiency and effectiveness of their event experiences but can better demonstrate the financial impact on their businesses using data and analytics.

In this study, you'll learn:

  • The value of meetings and events in facilitating revenue growth.
  • The top event marketing challenge facing CMOs.
  • Evolution of the event marketing professional - from meeting planner to ROI marketer.
  • Five steps to improve event marketing ROI.


*All fields are required.

Product Interest:
Event Management  
CrowdCompass: Mobile Apps for Business Events  
Venue Sourcing (planners)  
Hospitality Cloud & Venues (venues/suppliers)  
Web Surveys  
Which product(s) interest you?
Check-in & Badging  
Mobile Event Apps  
Attendee Tracking  
Lead Capture  
Social Amplification  
Metrics & Analytics  

Additional comments (optional):