Business Intelligence

Millions of MICE and corporate eRFPs, Billions in RFP value… and one comprehensive Business Intelligence platform to deliver transformative business insights.

Learn how MÖvenpick Hotel Amsterdam City Centre effectively used data to budget and formulate their sales strategy in different regions.

Viona Terleth Director of Sales & Marketing

MÖvenpick Hotel AmsterdamCity Centre
and ijVENUES

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Hotel Business Intelligence

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Hotel Business Intelligence Overview

Cvent’s MICE and corporate sourcing platforms provide a powerful view of industry activity representing tens of billion dollars of RFP value every year. In 2016, Cvent’s MICE sourcing platforms alone accounted for over $13B worth of opportunities. That data allows us to provide hoteliers and destinations transformative business insights needed to evaluate performance, benchmark against competition, and ultimately win more MICE and Corporate business in a competitive hospitality landscape.

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Group Competitive Set Dashboards

MICE Competitive Set Dashboards
Benchmark Performance Against Competitors

Gaining an edge over your competitors is key to a hotel’s success, so we built Cvent Hospitality Cloud’s MICE Competitive Set Dashboards so hotels understand how MICE demand, response patterns, and awards compare to up to 10 competitors in real-time.

This powerful dashboard transforms group business data into real-world insights that enable confident, data-driven decisions.

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Group Enterprise Dashboards

MICE Enterprise Dashboards
Insights on Portfolio Performance

For enterprise-level and above-property users spanning chains, management companies, and even destinations, relevant and timely business intelligence on all properties within your MICE portfolio can make or break your success.

That’s why Cvent Hospitality Cloud developed Enterprise Dashboards. Enterprise-level hospitality executives get a complete bird’s eye view of their properties’ relative performance so they know where to focus their efforts.

Group Business Trends

Group Business Trends
Discover Industry Trends and Insights

With over $50B in cumulative MICE business value over the last 5 years, Cvent’s data can be viewed as an indicator of the health and direction of the MICEbusiness industry. Group Trends lets you explore this data to discover new trends and develop your future strategy. And the best part: it’s free.

Explore Group Trends
Group Analytics Consulting

MICE Analytics Consulting
Best Practices for Group Sales and Marketing

Even the most sophisticated hotel teams struggle to convert data into actionable insights, so we offer custom MICE Analytics Consulting to improve your RFP success rates and increase conversion.

Our team of experienced hospitality experts can sit with your team to understand the health of your hotel’s MICE business, find areas of improvement, and to train you on best practices we see from other hotels in your comp set.

Free Hotel Business Intelligence Reporting Tools

Free Reporting Tools
Reports on Proposal Statuses, Rates, and More

Cvent Hospitality Cloud marketing packages come with a host of free reporting tools out-of-the box so you can make the most of your exposure on Cvent’s sourcing networks. Whether you need to check in on statuses of your proposals, audit rate history, or perform many other basic reporting functions, Cvent Hospitality Cloud will get you started right.

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Cvent Passkey

Passkey Intelligence
Insights on Room Block Pickup and Upsell Marketing

While Passkey offers industry-leading solutions for managing and upselling existing group demand, it also gives you and your planner customers the intelligence to better manage group bookings. Online event dashboards give both planners and hotel staff live data on block pick-up, pace, room lists, and other critical event information.

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Cvent Business Transient

Transient Intelligence
Corporate Travel Business Analytics

Corporate transient travel is a highly competitive market that requires you stay competitive positioned. The Business Intelligence module in Cvent Business Transient (formerly Lanyon) helps you know how your rates and amenities compare to the competition so you have every opportunity to grow your transient business.

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Want to learn about the industry and planners?

Knowledge Center

Knowledge Centre

Looking to discover, learn, and implement new ideas in your business? Check out the collection of assets in our Resource Centre to access the latest thought leadership, reports and other tools.

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Upcoming Events

Upcoming Events

Cvent Hospitality Cloud hosts a variety of events to help hotels and destinations get market insights, learn about Cvent products, connect with planners, and network with other industry professionals.

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