E4 Event Evolution Model

Benchmark your organisation's event programme against best practices

Cvent's Event Evolution Model

From an analysis of more than 10,000 events, Cvent has defined four phases of event management maturity. Benchmark your event programme's current state and create a roadmap to elevate your event management practices from good, to great, to world–class.


Regardless of the current level of your Meetings & Events program, this eBook gives your organisation practical, actionable tips to take it to the next level.

Learn how to improve key areas of your events programme, including:

  • Event Strategy
  • Event Execution
  • Attendee Experience
  • Measurement and Optimisation

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