eBook

What Makes an Event? 7 Things Every Hospitality Professional Should Know

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What do event planners want anyway?

What Makes an Event

If planners drive MICE business, then it stands to reason that the most important thing for hospitality professionals to know is how to meet their expectations. That’s why we created the eBook, What Makes an Event? 7 Things Every Hospitality Professional Should Know —to help you understand event planners’ goals and how technology can power these objectives.

Armed with that understanding, you can better plan your marketing strategy and technology investments to drive planners to your venue.

Learn what planners expect for key areas of their MICE event, including:

  • Size
  • Experience
  • Technology
  • And more!