March 2013 - Group Business Now
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Group Business Now
 
Popular Blog Posts
 
The LinkedIn Inbox: A Black Hole? The LinkedIn Inbox: A Black Hole?
By: Valarie Sparks
As I travel around the country training hospitality sales and meetings professionals how to utilize LinkedIn as a business tool, I am amazed at the high number of unread messages and pending invitation requests sitting in LinkedIn Inboxes. What's really going on here?
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BEST SMERF marketing strategy? STOP! Does your hotel have the BEST SMERF marketing strategy?
By: Sarah Vining
In the events world, SMERF groups may need extra guidance from the hotel staff. While they’re all very different, they’re in one category because it’s a vital piece of hotels’ weekend group business. Is your staff ready to effectively leverage this business opportunity?
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Five Head Hoteliers Weigh Five Head Hoteliers Weigh-In About the Landscape of Their Business
By: Dede Mulligan
At the American Lodging Investment Summit held last month, five hotel executives participated in a USA TODAY roundtable, weighing in on hotel rates, hotel points, Wi-Fi access and social media. Here's a synopsis of 2013's top trends and key takeaways from this discussion.
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Gather Customer Testimonials & Become More Attractive Gather Customer Testimonials & Become More Attractive
By: Sherrie Mersdorf
Looking for more ways to increase group and transient business? Customer testimonials are a great way to gather feedback that you can share with others, whether they are current group business customers or potential guests. Here are five tips to help you get started.
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Cvent Event Planning Blog Calling All Suppliers! – Our planners are ready to “Read All about It”
By: Cvent Client Services
If you’re looking to enhance relationships with current planner clients, or need help igniting a relationship with a new planner audience, sharing editorial content via blogs can help you reach these goals. If you don't have time to start your own blog, we have a solution!
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5 Award Winning Tips on Building Your Brand Through Your VIPs! 5 Award Winning Tips on Building Your Brand Through Your VIPs!
By: Sherry Cummins
The first and most important audience of your branding presentation is your staff. Here are some tips on how to create a rebranding effort around a theme, and communicating your rebranding strategy to your employees in a way that will engage them in a non-traditional way.
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Group Business Marketing Best Practice Group Business Marketing Best Practice: Structured for Success: Designate these 3 crucial account roles to increase your chances of winning business
By: Cvent Client Services
No matter how your sales team is structured to handle the volume of group business leads, there are three crucial account roles in Cvent involved in accessing, assigning, and responding to your inbound RFPs efficiently. Follow these roles to stay on the path to success.
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