Invest in Boutique – Redefining the concept of a hotel
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Boutique Weekly by BLLA
May 2nd, 2018
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BLLA welcomes new member, The Ranch at Laguna Beach. The Ranch LB has been re-envisioned as the home of Southern California’s newest hotel and spa. Our premier boutique coastal ranch hotel and spa is the perfect blend of the rich history of this storied canyon and the artistry that is Laguna Beach. Welcome to our distinctly local resort and California’s only National Geographic Unique Lodge of the World.

This Week's BLLA Commentary

why invest? 


 

Investment requires knowledge and wisdom that comes with years of insider industry knowledge. It means you have to align yourself with people who share your vision. They have to be well versed in the landscape and know market trends. Timing is everything when entering the market in an investor role.

Boutique Hotels are loved for their indulgent, luxurious nature. It’s tempting to overspend or spend in the wrong areas in the development process. Erecting a hotel is a huge undertaking, and should be done so with professionals who have a thorough grasp on where the investment team will see the most ROI.

Boutique hotels call for an even more keen investor because they thrive on embodying the pace of the community in which they are built. Maybe that particular region is seeing a decline in tourism, or the demographics of the city are changing. In any case, any hopeful hotelier absolutely must understand the make up of the environment if they want their property to be a success.

BLLA exists to bring the boutique community together and arm it with the information needed to progress in hospitality's most exciting niche. 

The thought leaders and industry influencers who make boutique happen gather each summer at the Boutique Hotel Investment Conference. Back for the second time at the New York Times Center, this conference promises to be boutique’s biggest event of the year! Register here!

Frances Kiradjian

Frances Kiradjian

Founder & Chair, BLLA

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What's Developing

Google, Byredo and Loewe activate Selfridges’ abandoned hotel in an immersive tech takeover

wallpaper

Google, Byredo and Loewe activate Selfridges’ abandoned hotel in an immersive tech takeover

The exhibition cumulates (via a fragrant make-your-own personalised cocktail room called The Libationary) atop a giant sundial, created by Selfridges in-house design team, where we are asked to contemplate the most in-demand of luxuries – time.


This landmarked hotel in Palm Beach has sold for $15.4 million

palmbeachdailynews

This landmarked hotel in Palm Beach has sold for $15.4 million


The landmarked Bradley Park Hotel — a fixture on Palm Beach’s Sunset Avenue since the boom years of the 1920s — has been sold for $15.375 million, according to a deed recorded today.


Read More >


Vietnam Unveils Plans For Stunning Luxury Ecopark Resort

forbes

Vietnam Unveils Plans For Stunning Luxury Ecopark Resort


The award-winning architecture firm Chapman Taylor was recently given the green light to build an ecopark resort in Mui Dinh, the sleepy, sandy coastal town in southeastern Vietnam.


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Boutique Hotel Spotlights

Experience a new designer hotel in the heart of Victorian wine country

vogue

Experience a new designer hotel in the heart of Victorian wine country


The brand-new boutique hotel at Mitchelton is elevating regional luxury to new heights and putting Nagambie on the tourism map.


Business trip planned in Dublin soon? This is one hotel you might want to check out

irishmirror

Business trip planned in Dublin soon? This is one hotel you might want to check out


The new bespoke development, which cost €15million to create, will operate as a separate brand with its own dedicated personnel and hospitality services.


Read More >


Let's Compare 3 Hotels On Zanzibar's East Coast

forbes

Let's Compare 3 Hotels On Zanzibar's East Coast


One thing that makes Zanzibar's eastern shore so fascinating is the stunning tidal movement.


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This Is Meghan Markle’s Favorite Hotel in London — and You Can Stay There, Too

travelandleisure

This Is Meghan Markle’s Favorite Hotel in London — and You Can Stay There, Too


To The hotel, located on Park Lane in Mayfair, is serendipitously located just one mile away from Kensington Palace.


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Industry News

John Mayer Performs Secret Set at Santa Barbara’s Hotel Californian Opening Bash

hollywoodreporter

John Mayer Performs Secret Set at Santa Barbara’s Hotel Californian Opening Bash


Eight years in the making, the long-awaited Hotel Californian has finally made its official debut after a grand soiree Thursday night.


Say Hola to the New Los Cabos

robbreport

Say Hola to the New Los Cabos


The next-generation of ultra-luxe hotels and resorts is taking root in one of our favorite beach getaways this spring.


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This Week's Resources

  New Options for Managing Hotel Public Relations
  Move over Google, because Instagram could be the next best search engine. With 2018 came the ever-growing popularity of the photo-sharing application, and the rise of influential marketers who now have the weight to impact the travel and tourism industry in significant ways
  https://www.hotelexecutive.com/business_review/5682/new-options-for-managing-hotel...
  Personalisation in the hospitality industry
  An important part of the user experience in any type of business is the personalisation.Today’s customers not only appreciate content that is directed at them but seek and expect it.
  https://ehotelier.com/insights/2018/04/30/personalisation-hospitality-industry/
  Is Your Hotel Ready for Today's Age of Assistance?
  We are now entering the "age of assistance." Assistance technology for our home, and wearable technology too are increasingly mainstream. Many now have access to the internet at all times, whether it be via a smartphone, Echo or Google Home. When you require information, you can receive it in an instant.So, how is this impacting the hotel industry?
  https://www.hotel-online.com/press_releases/release/is-your-hotel-ready-for-todays-age-of-assistance
Boutique Weekly by BLLA
May 2nd, 2018
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Boutique & Lifestyle Lodging Association

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