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Want to be a Meeting Planner's Trusted Advisor? Try these 4 Simple Strategies
By: Dede Mulligan
Want to be a Meeting Planner's Trusted Advisor? Try these 4 Simple StrategiesYou responded to RFP and have been called in for a face-to-face meeting. As you eye your competitors' waiting their turn with the decision makers, you wonder..."What will make our property special? How will I win this business?" (Note: It's not always about price!)
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Turn Negative Online Reviews Into a Positive Experience
By: Dede Mulligan
Turn Negative Online Reviews Into a Positive ExperienceNegative social media reviews are a hotel marketing staff's nightmare. You can't control what people say about you (and you shouldn't want to), but there are things you can do to minimize the effect.
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5 Things to Consider When Analyzing Your Hotel Online Marketing Strategy
By: Dede Mulligan
5 Things to Consider When Analyzing Your Hotel Online Marketing StrategyEveryone knows digital marketing is here to stay—but do you know it fits into your hospitality marketing mix in order to achieve a competitive advantage? If you find the whole Internet marketing confusing, you are not alone. Create your scorecard with these 5 easy tactics.
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Why Do Meeting Planners Ask for RFPs? 3 Very Good Reasons!
By: Dede Mulligan
Why Do Meeting Planners Ask for RFPs? 3 Very Good Reasons!Do you want to get hotel group business? Follow the techniques prescribed below by Dr. Tom Sant in his book, Persuasive Business Proposals. Dede tailors Tom's recommendations to reflect the demands of the hospitality marketing industry.
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The Tweet Smell of Success For Beginners-Using Twitter to Build Planner Relationships
By: Sherry Cummins
The Tweet Smell of Success For Beginners-Using Twitter to Build Planner RelationshipsIf you do not have a Twitter account for your company or yourself, you should! With over 200 million people tweeting, there is a treasure trove of opportunity. Twitter is an excellent vehicle to peak planner interest and to bring more attention to your business. Get started!
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Why a Marketing Manager Needs to Be at Client Debriefs
By: Sarah Vining
Why a Marketing Manager Needs to Be at Client DebriefsMarketing managers, along with DOSMs, are constantly thinking about the effectiveness of marketing collateral and communication. Getting feedback from clients helps improve marketing tactics, and what better way to get feedback than in a client debrief meeting?
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