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July 2016

The events and challenges of the past weeks are a reminder that ETOA, as the inclusive European travel industry voice, must continue to be dedicated to the whole of Europe.

Furthermore, ETOA's role in representing the interests of its members in legislative process and change is exceptionally vital at this time for Tourism, one of Europe's true success stories.

We welcome your feedback and comments. Please contact us with your thoughts.


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Award-winning hostel brand Generator opens in Stockholm!

With Stockholm one of the fastest growing cities in Northern Europe, embracing its bank of up and coming fashion, design, and musical talent, it wasn’t going to be long before Generator made its mark on the Swedish capital.

More than just a bed for the night, the 11-floor property brings travellers an experiential destination. In true Generator spirit, Stockholm offers lively communal areas integrating food, art, music, design and performances from local artists. Fun partnerships drawing on the culture of this timeless city, will bring the best of Stockholm together to provide a one of a kind experience for both guests and locals alike.

Accommodations include suites, premium private rooms, and shared hostel lodging, all with en-suite bathrooms and the hostel plays host to an events space to accommodate the neighbourhood’s bustling commercial activity as well as host Generator’s events, including the ‘GenTalks’ series.

Find out more about Generator Hostel Stockholm >


ETOA Webinar: Going Digital in Challenging Markets
12 July 2016
11:00 BST

Our world is becoming ever-more global, and we continue to see demand for travel products from emerging markets. The digital potential in this area is huge. More and more of us would like to do business in new origin markets, but in some of them, regulation, cultural and language aspects can make for a challenging environment for the initiated.

How can you make headway in challenging markets where familiar norms do not apply? In this webinar we will focus on the do’s and don’ts of going digital in Russia and China. Conventional Google optimisation will not work in these markets, so what should you do instead? What are the key aspects of regulation and blocking to be aware of? How does website load time impact business in new markets?

ETOA member CDNetworks will lead the session on the 12th July (11:00 BST) and participants will have the opportunity to ask questions both during and after the event.

Register now >

Europe wonder is all around

 Showcase digital banner 2016 - jpeg version Digital returns this September
27 September 2016
Radisson Blu Portman, London

ETOA’s digital event featuring keynote speakers and a B2B workshop matching technology providers with travel technology buyers, returns to London this September. This year's event includes:

image_purple dot Agenda of pre-scheduled one-to-one meetings
image_purple dot Keynote session on New Horizons in Digital Travel
image_purple dot Practical takeaways and"quick wins" session
image_purple dot Networking during lunch, coffee breaks, open appointments and drinks reception

Find out more about Digital >

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6th Annual European Tourism Summit in the Alps - Registration now open

11 October 2016
Lucerne, Switzerland

The annual European Tourism Summit in the Alps on the
11th October in Lucerne, Switzerland will have a particular focus on cross-border travel and marketing. In 2016, Europe as a destination has been put under the stress of migration, the upcoming UK referendum and border security. At a regional, national and international level there is a need for joined-up thinking, particularly with a view to long-haul markets where other options around the world are very attractive and competitive. There will be analysis of the overall state of play as well as a look at sectors such as river cruising that depend on cross-border cooperation. The summit is free for ETOA members to attend and is kindly supported by Lucerne and Switzerland Tourism, Swiss Travel System, the Swiss Transport Museum and local hotel partners.

ETOA Members can register here >

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About ETOA
ETOA is the leading trade association for tour operators and suppliers with business in European destinations.  Over 800 members contribute more than €12bn of business within Europe and include tour and online operators, intermediaries and wholesalers; European tourist boards, hotels, attractions and other tourism suppliers.
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