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August 2018 Newsletter

​        AFP_TenStar_GoldAward_2017

2017 diversity logo

In This Issue

1.  August 21 Educational   Program
2.  August 30 Webinar
3.  NPD Honorees Announced
4.  September 12 New Member Orientation Lunch
5.  September 18 Educational Program
6.  Fundraising Leadership Symposium Sept. 28
7.  Chamberlain Scholarship
8.  Diversity
9.  Government Relations
10.  2019 Programs-Call For Presenters
11.  Be the Cause

Monthly Program Sponsor
Specialists in Hampton Roads Philanthropy Since 1984

Monthly Luncheons

(3rd Tuesday of the Month)
August 21, 2018
September 18, 2018
October 16, 2018
December 18, 2018

Town Center City Club
222 Central Park Ave. #230
Virginia Beach, VA 23462

Registration Fees:
AFP Members $25
Guests $35

Fundraising Leadership Symposium-
Friday, Sept 28th- Register Now

Welcome New Members

Katherine Ashford

Community Outreach Coordinator
Samaritan  House

Caitlin Blomstrom
Membership and Annual Giving Coordinator
Chrysler Museum of Art

Eva Fuze
Marketing & Events Coordinator
Samaritan House

Tricia Russell
Fear 2 Freedom

Daniel Smith
Vice President for Institutional Advancement
Mid-Atlantic Christian University

Dr. Kelly Byrd Weber Stefonowich, PHD
Development Specialist
Virginia Beach Library Foundation

Courtney Wolfe
Development Counsultant
Wolfe Consulting

2018 Member Anniversaries

20 Years
Mary Kate Andris, Ed.D

15 Years
Connie McKenzie, CFRE

10 Years
Suzanne Nowers
Jessica Lombardi
David Shufflebarger, CFRE

5 Years
Alex Pomerantz
Brooks Lively
Mary-Ellen McLean
Jennifer Orlando
Catye Brown
Susan Graves
Stacy Nixon, CFRE
Kate Pringle

Renew/Update Your Membership
Click Here


AFP-HR Job Postings

AFP Code of Ethical Standards

A Donor Bill of Rights

AFP Summer Magazine
To Read the Summer 2018 ​​Advancing Philanthropy
 Contact Us
AFP Hampton Roads Chapter
PO Box 2338
Norfolk, VA 23501

Connect With Us

Facebook - 24x24   LinkedIn - 24x24

AFP-HR Vision Statement

To be recognized as the premier fundraising resource for professionals to learn, collaborate and grow together for a vibrant Hampton Roads community.

President's Letter
L. Harrison_MG_0643 (2)

Dear AFP-HR Members,
WOW! What a wonderful line up of programs we have coming up! Register now for our program on August 21 when Serena Amerson will be presenting on Managing a Multichannel Annual Giving Campaign.

Please read to the bottom of the newsletter to be sure you don’t miss anything and mark your calendars for our upcoming webinar, new member orientation luncheon, our Fundraising Leadership Symposium and more.

Thank you to our board members for organizing these programs and helping us to be the premier fundraising resource for non-profit professionals in Hampton Roads. If you’d like to join a committee or learn more about board leadership email me at

I look forward to seeing you soon!


Laurie Harrison
2018 President, AFP-HR

August Educational Program

SAA headshot
Managing a Multichannel Annual Giving Campaign
Serena Amerson, CFRE
Executive Director,  Major Gifts and Annual Giving
Eastern Virginia Medical School

Tuesday, August 21, 2018
11:30AM TO 1:00PM

Serena Amerson is the Executive Director of Major Gifts and Annual Giving with Eastern Virginia Medical School. In her role, Serena develops strategic philanthropic readiness plans for institutional departments, manages the annual giving and major gifts program, and directs and administers the planned giving program.

Multiple touch points with consistent messaging are essential for fundraising success in today’s distracted world. Learn various points on the donor decision cycle and how your content and channel can help improve results. Comprehensive multi-channel strategies for email marketing, direct mail, telemarketing, social media, and personal outreach will be discussed. Additionally, attendees will be provided with a variety of annual giving products and services to help you do your job better.

11:30 am – 12:00 pm Registration/Networking
12:00 pm - 1:00 pm Program and Lunch

This program has been submitted for CFRE Credit

Click Here to Register by 5pm, Thursday, August 16, 2018

Webinar Educational Program

Tom Ahern HeadShot
The 100% Fallacy: Common Presumptions That Hold Your Fundraising Back

Speaker: Tom Ahern

Date: Thursday, August 30, 2018
Time: 11:30 am to 1:00 pm
Place: Eggleston, 1161 Ingleside Rd, Norfolk, VA 23502

Many common assumptions about donors are just plain wrong, hence charities shipwreck financially and fail to grow. Get it right from the start, with this "truth stampede." World-sourced from top experts by Tom Ahern, you'll learn what are acceptable response rates for direct mail appeals and donor newsletters. You'll learn why you should hang your entire fundraising program off just one metric, Lifetime Value (LTV). You'll learn why monthly donors are preferable to annual donors. You'll learn why bequest donors are (usually) preferable to major donors.

11:30 am to Noon Networking/Brown Bag Lunch
Noon to 1:00 pm Webinar

Members: Free
Nonmembers: $10

This program has been submitted for CFRE Credit

Click Here to RSVP by Tuesday, August 28 at 5PM

2018 NPD Honorees Announced


Join us to celebrate our 2018 National Philanthropy Honorees on Wednesday, November 28, 2018 at the Hilton Norfolk The Main.

Outstanding Philanthropists
Richard and Leah Waitzer
Outstanding Corporation
The Dragas Companies
Outstanding Foundation
Hampton Roads Community Foundation
Outstanding Fundraising Professional
Serena Amerson, CFRE
Outstanding Non-Profit in Fundraising
Virginia Wesleyan University
Outstanding Volunteer Fundraiser
Wendy Drucker
Outstanding Community Organization
The Junior League of Norfolk-Virginia Beach

Registration Open-Click Here to purchase tickets or sponsorships.

Sponsorship Opportunities are available. Click Here
for details.

For more information: Sponsorship Chair: Kenda Council at or NPD Chair: Ashley Gentry at

Presenting Sponsor

2018 Curtis_Group_logo_tag_rgb_large

New Member Orientation Lunch- September 12th

Wednesday, September 12, 2018 Noon – 1 p.m.
Simon Family Jewish Community Center
5000 Corporate Woods Drive
Virginia Beach, VA 23462

If you’re new to AFP, new to our chapter or simply want to take full advantage of your membership, join this one hour session that highlights the resources and opportunities afforded to you as an AFP member. Bring your own lunch or come early to pick up something from Cardo Café. There is no cost to attend but registration is required.

Questions: Contact Rick Nikkel, Membership Co Chair at 757-620-2343

Click Here to register by 5pm on Monday, September 10

September 18th Educational Program

Dave Shuff
Managing the Board’s Role in Development

David Shufflebarger, Senior Partner, Alexander Haas

September 18, 2018 – 11:30AM TO 1:00PM

David Shufflebarger spent 25 years in higher education advancement at Virginia Military Institute, Old Dominion University, and Valdosta State University, including 24 years as Chief Advancement Officer before he joined Alexander Haas in 1994. David is in his 25th year in development consulting at Alexander Haas, having served more than 100 clients in education, healthcare, human services, public policy, and cultural sectors, and counseled more than 20 campaigns which raised more than $2.5 billion in total.

Managing the Board’s Role in Development is an interactive session under the Leadership and Management domain that uses case studies and participant experiences to provide basic strategies and techniques for strengthening the partnership between the board and staff leadership (CEO and CDO) in executing a successful development program. This presentation will be geared towards Development Professionals, CEOs and Board Members, and will utilize real-time issues so teams can work together for success.

Bring your CEO and Board Chair!

11:30 am – 12:00 pm Registration/Networking
12:00 pm - 1:00 pm Program and Lunch

This program has been submitted for CFRE Credit

Click Here to register by 5pm on Thursday, September 13

September 28th Fundraising Leadership Symposium

 Sandy Rees

AFP-HR is pleased to welcome Sandy Rees, Chief Encouragement Officer at Get Fully Funded.

As Development Professionals, we are here to provide the funding that changes and even saves lives. Having a plan makes fundraising easier and more productive. This 7-step process for creating long-term financial stability through donor-based fundraising provides a practical and easy-to-follow blueprint you can use to fully fund your nonprofit’s annual operating budget.

Sandy Rees is a Fundraising Coach and an AFP Master Trainer. She shows passionate nonprofit leaders how to fully fund their big vision, so they can spend their time changing lives instead of worrying about money. Sandy has helped her clients fully fund their operations and collectively raise millions. Her business values directly reflect her personality: simple and direct, practical and down-to-earth. As a trainer, she shows her students how to find ideal donors, connect with them through authentic messaging, and build relationships that stand the test of time, so that fundraising becomes easy and predictable. Sandy is based in Loudon, TN. She has written several books including "Fundraising Buffet" and "Simple Success Fundraising Plan."

Thursday, September 27, 2018
Senior Level (10+ years) Reception and Presentation
“Winning the Inner Game of Fundraising”


Town Point Club, 101 W Main St., Suite 300, Norfolk, VA 23510
4:30-5:00pm Registration/Networking
5:00- 6:00pm Presentation and Q&A

$25 AFP-HR Members, $35 Non-members

This program has been submitted for 1 hour CFRE credit

Click Here to register by 5pm on Friday, September 21, 2018

Friday, September 28, 2018
Fundraising Leadership Symposium
"7 Steps to a Written Fundraising Plan"


The Kroc Center, 1401 Ballentine Blvd., Norfolk, VA 23504

8:00-8:30am Registration, networking and breakfast
8:30am – 12:30pm Presentation and Breakout Sessions

$50 AFP-HR Members, $75 Non-members

This program has been submitted for 4 hours CFRE Credit

Click Here to register by 5pm on Friday, September 21, 2018

Sponsored by


Chamberlain Scholarship

2019 Chamberlain Scholarship
for the AFP International Conference
March 31-April 2, 2019
San Antonio, TX
Applications Due Friday, September 21, 2018  at 5PM

The AFP International Fundraising Conference is held each spring and brings more than 4,000 fundraising professionals together to discuss, teach, and learn about new development issues. It offers more than 150 educational sessions designed to serve the development needs of participants from entry level to highly experienced. The Conference exhibit hall features over 300 vendors.

The scholarship covers the Chamberlain registration and up to $1,000 in travel or lodging expenses.

Applicants must have a current AFP Hampton Roads membership in good standing. Candidate must be currently employed by a non-profit and have worked in the development profession for at least three years. Candidate will not have previously attended an AFP (or NSFRE) International Conference on Fundraising as a registered participant (unless as a member of the Conference Host Committee). Candidate is responsible for making all travel and lodging arrangements and agrees to pay $10 to register for the conference. Candidate will also agree to serve on an AFP-HR committee for one year following their return from the International Conference. The candidate also will complete and return an Evaluation Form about his or her experience to the Scholarship Committee.

Application Deadline: Friday, September 21 by 5 PM. Please submit completed application to Homer Babbitt,

Click Here to download the Chamberlain Scholarship Application

Diversity & Inclusion​
Diversity August 2018
August is Black Philanthropy Month. The interactive photo exhibit “The Soul of Philanthropy Reframed and Exhibited” will be at the Slover Library from Aug. 16-30. For more info, go to

Black Philanthropy Month (BPM), held every August, was created in August 2011 by Dr. Jackie Copeland-Carson and the Pan-African Women's Philanthropy Network (PAWPNet) as an annual, global celebration of African-descent giving. Recognized by the United Nations as part of its Declaration of 2011 as the International Year for People of African Descent, and declared by Congressman Keith Ellison, with proclamations from Minnesota’s governor and the mayors of Minneapolis and St. Paul, we invite all Black communities and their allies to take August and beyond to promote the power of giving to transform lives.

Government Relations

2018 Tax Logo
As we head to fall, legislative activity will increase as session is resumed and midterm elections get closer. 475 seats in the U.S. Congress (35 Senate seats and 435 House seats) are up for election on November 6, 2018.

If you are interested in hearing from all four (4) sitting Congressman representing Southeastern Virginia, join the Government Relations Committee at the 2018 Congressional Forum (Monday, August 20, 2018 – noon to 1:30pm) at the Hilton, The Main. Registration/Fee required – see link for more information.

Please find recent article which was in the July 19, 2018 AFP eWire regarding Schedule B for Associations and Other NPOs.

Contact Serena Amerson, CFRE, Government Relations Chair with questions – 757.961.2015,

2019 Programs- Call for Proposals

We are looking for dynamic speakers to share their expertise in a variety of areas including: Current & Prospective Donor Research, Relationship Building, Securing the Gift, Volunteer Involvement, Leadership & Management, Ethics, Accountability & Professionalism and Diversity & Inclusion.

Please click here for additional information.

Proposals are due September 7, 2018.

13. BE the CAUSE Logo - No Bar

Each and every day, the important work you do demonstrates that you are a leader in effecting change in our community, making it a much better place for all of us. These three words—Empower, Strengthen, Transform—describe WHAT you do as a fundraiser and WHY you do it.

When you give to the BE the CAUSE Campaign, benefiting both our chapter and the AFP Foundation for Philanthropy, you are investing in the future of our profession and advancing philanthropy for the greater good.

You can go online to to make your gift.

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