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ETOA Tour Guide meeting in Flanders

At the beginning of December, ETOA held a meeting for tour guides working for our members to review the season gone and look ahead to the commemoration of World War One next year. The initial meeting was held in the grand surroundings of the Pacificatiezaal in the City Hall of Ghent and was followed by a beer tasting at the nearby Gruut city brewery. On the following day, the group visited some of the sites preparing for the next four years in West Flanders: the Lijssenthoek cemetery, the Talbot House in Poperinge, the Yorkshire Farm trench and the Flanders Fields Museum in Ypres. Visit Flanders also presented an overview of their plans, highlighting the international nature of the commemorations. ETOA would like to thank Visit Flanders, Visit Gent, Ypres Tourism and the Gruut Brewery for their support of this event. You can learn more about the plans at

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New brand: Paris Region Tourist Board

Paris Region Tourist Board has just launched a new brand. This step has been taken to respond to the need to adapt to the current level of incredibly high competition from destinations at a regional, European and global level. A wonderful communication tool, this new identity reinforces the idea of a creative, innovative, talented, modern, young and open-minded destination.

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It is available across the Destination's tools:

For more information about the Paris Ile-de-France destination, please don't hesitate to


MITT 2014 is less than three months away and 93% full

With less than three months to go, the 21st edition of Moscow’s International Travel and Tourism exhibition (MITT), is rapidly approaching. MITT provides an ideal business platform for professionals from the travel and tourism industry to meet the Russian travel trade.

 19 – 22 March 2014
Where:  Moscow’s Expocentre, Russia

93% of exhibiting space has already been allocated
New destinations premiering at this year’s event, include: Iceland, Rhodos, Bangladesh, Balearic Islands, Karnataka, Kerala, the Canary Islands, Lusitana Sol, Cape Verde and Peru.

Italy is the event’s Partner Country. Italy will communicate the highlights the country has to offer to Russian tourists, including its internationally renowned cuisine, art, historical buildings and culture. 

Spaces are limited, please click below to register your interest
Register as visitor

MITT is part of an industrial portfolio of travel and tourism exhibitions held in 6 countries: Russia (Moscow, Novosibirsk), Ukraine (Kiev), Kazakhstan (Almaty), Azerbaijan (Baku), Turkey (Istanbul) and India (Mumbai).


Tourism Economics

Tourism Economics are pleased to be partnering with ETOA to share regular updates of the tourism outlook for Europe. Reports and webinars will be available to ETOA members to provide details on the latest trends in key markets and regions as well as an overview of expected developments. To view the first report, click here. 

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As part of this partnership, we are offering access to our flagship subscription service to ETOA members at a discounted rate. Tourism Decision Metrics (TDM) is the most comprehensive dataset of its kind, containing comprehensive historic data and ten-year forecasts for global travel flows. This includes detail for 190 countries and 18 world regions covering inbound and outbound travel demand as well as origin-destination flows, comprising around 60,000 indicators. Tourism demand forecasts are calculated according to estimated relationships with economic drivers, based on the tested Oxford Economics global macroeconomic model. This approach ensures that all origin and destination tourism flows are calculated on a fully consistent basis and no country is forecast in isolation. Detail for cities as both origins and destinations will be added in 2014.

Annual subscription to TDM is offered to ETOA members at a discounted rate of a 20% reduction relative to the list price. Subscription gives users full access to all global tourism flows and key economic drivers, with easy access through the online platform. For more information or enquiries, please contact us.



Technology in the spotlight at FITUR 2014
To boost the tourism industry

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IFEMA stages from 22nd to 26th January the 34th International Tourism Trade Fair, the grand meeting forum for the tourist industry as a whole, a worldwide point of reference and the leading event for the Latin American market.

FITUR, with some 9,000 international exhibiting companies, will once again focus on technological innovation to promote the development of the tourist industry. In this respect, different business forums will present the latest trends and new technological developments as a key factor when it comes to boosting the competitiveness of the tourist industry.
FITUR KNOW HOW & EXPORT will support the transfer and export of tourism know-how, based on the internationalisation of tourist companies, effectively helping them to open up new markets and identify interesting projects. The participants will receive personalised advice from a number of experts from SEGITTUR and ICEX regarding exports, multilateral bodies and initiation programmes such as ICEX-Next.


The ENTER 2014 eTourism Conference is approaching!


In less than two months the world’s most important annual eTourism Conference will bring together again the research community and the industry. ENTER 2014, taking place in Chartered Accountants House Dublin, Ireland between January 21-24, 2014 will stand out with a fantastic programme centred around the opportunities and challenges within the social inspiration context.

ENTER 2014, which is organised by the International Federation of Information Technology in Travel and Tourism (IFITT), will offer a unique forum for attendees from industry, academia, government, and other organisations to actively exchange, share, and challenge the state-of-the-art research and industrial case studies on the application of information and communication technologies to travel and tourism.

Following its main theme ‘Where Social Inspiration Meets Dynamic eTourism Innovation’, the 21st  version of the ENTER conference will discover the opportunities and challenges with the social inspiration context and explore technology concepts, applications and business models in travel and tourism.


The Chinese National Tourism Law


Global Blue has issued a report on the impact this law, of which the following text is a précis.

On 1st October, the Chinese government passed a law governing tourism. It made selling tours below cost and practices of ‘forced shopping’ illegal and subject to severe penalties.

It is possible that some destinations will witness a reduction in Chinese visitors as tours that were sold below cost price are cancelled. Global Blue’s Chinese office has already collected evidence that package tour prices have significantly increased.

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January Sale exclusive to ETOA members: until 17th January 2014 you can subscribe for just €950 per annum, compared to the normal price of €1,500.



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Sources: Tourism Economics; IPK International, World Travel Monitor




› Hoteliers European Marketplace (HEM) 2014

Paris, France
07 | Feb | 2014






ETOA was formed to give Europe’s Inbound Industry a political voice. Since 1989, ETOA has represented its members in the European political arena, delivering specialist seminars and hosting major workshops.

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