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March 2015
March started for ETOA in Berlin, with a members reception in partnership with PATA, participation in industry panel discussions at the Youth Travel Summit and the European Commission and ETC workshop, as well as the inaugural European Group Travel Awards. 
Great stand locations at ITB, Best of Britain and Ireland and MITT all allowed us meet up with our members and partners to discuss tourism issues. Thanks to ETOA partner, ITE Group, ETOA had a great exposure and coverage during MITT in Moscow.
ETOA at ITB 2015
As part of ETOA’s cross-industry partnership, March Marketplace (MAMA) this year brought together 100s of global travel buyers to meet hotel, attraction and destination representatives from across the UK & Ireland. 
With City Digital, Destinations5th Annual European Tourism Summit and Global European Marketplace all approaching and influential tourism campaigns to support travel companies, destinations and travel suppliers, now is the time to work with us. 
ETOA Newsletter March 2015 MAMA

ETOA reviews flag-ship events and implements enhancements

In September 2014, ETOA commenced a strategic review of our flag-ship commercial events portfolio. As a result of the review, there will be more topical seminars and themed international buyers at our workshops; masterclasses between buyers & suppliers; more dissemination of Policy related issues; and enhanced engagement with product sectors and destinations that have been identified as opportunities for our members.

The aim of the project was to: understand the perceived value of our flagship
commercial events to buyers and sellers; future-proof existing events; make
improvements to existing events; identify opportunities to create new events; maximise membership value via event sales/attendance/sponsorship/seminars & enhance membership subscriptions.

HEM logo MAMA logo City Fair logo Digital logo GEM logo

Read more here >

ETOA Seminars @ITB

This year’s ETOA eTravel seminar at ITB had people queuing out of the door, as ETOA members Trekksoft, Rick Steve’s Europe and Sonata Software tackled the subject ‘Online And On Holiday – How Tour Operators Respond To

ETOA seminar  
Customers With Mobile Choices And Social Media’. The message was clear: you can’t hide away from your clients’ responses, share the positive, deal with the negative and above all, personalise.

On the same day ETOA took part in the annual Youth Travel Summit in Youth Hall and ran a panel consisting of fellow associations Reisenetz, SYTA and WYSE looking at how we can work together to promote the sector. This was based on the Youth Educational Travel charter first launched in 2014.

ETOA Seminars @MAMA

MAMA saw three extra events during the two day workshop. An expert panel on the hot topic of Best Available Rate kicked off Day 1, as K&L Gates and Moore Hotel Consulting addressed the question of whether this practice may soon be a thing of the past. ETOA was delighted this year to welcome members of the Outbound Tour Operators Association of India (OTOAI) and they ran an informative session on Day 2 looking at India as an origin market. Later on Day 2 VisitEngland held a masterclass with destinations from across the country. They heard from four very different ETOA operator members how their models worked and what they were looking for in terms of product, as well as the first hand experiences of Shakespeare’s England.

Upcoming ETOA Seminars

It has been confirmed that the 2015 European Tourism Summit in the Alps, now in its 5th year, will take place in Lucerne on the 6th October. As always this open to all ETOA members and guests, so save the date now and more details will follow in the coming months.

Find out more about ETOA seminars here > 


ETOA Newsletter March 2015 TTE

Record breaking edition of Travel Technology Europe – Europe’s #1 event for the travel technology industry

The 12th edition of Europe’s specialist exhibition and conference for technology and e-marketing buyers from travel agencies, tour operators, OTA’s and transport providers saw record numbers of exhibitors rebooking for the 2016 show and an increase in pure visitors of almost a quarter (23 per cent), year on year, making it the most successful year for TTE. 

2015 saw TTE, the largest event of its kind in Europe, return to its roots as the show came back to the home of its very first edition, London Olympia. Over 5,500 attendees visited the TTE stands over the course of the two day event and the industry panel debates, roundtable sessions, practical case study presentations, speeches, masterclasses and interactive demos were all very well attended this year.

Read more about TTE here >  


Connecting travel –
Join the community
 Conecting Travel logo

We are delighted to announce that we have partnered with Connecting Travel, a dedicated global travel, tourism and hospitality online community for business professionals. It will bring our audience closer through a global business network driven by the latest industry news and information sharing. Please accept this invite to connect with colleagues and contacts at It will allow you to connect, share content, news, views and information, keep up to date with industry events, and market your own.
Via Connecting Travel, ETOA will promote our members, research, events and lobbying to a wider audience. We encourage you to join Connecting Travel to be part of the conversation. 

Join connecting travel button

Read more about connecting travel here >   


ETOA Newsletter March 2015 London Visitors

London’s overseas visitor economy has grown since 2011

• At about 17.5 million visits in 2014, overseas visits numbers were 15% higher than 2011. In the same period the volume of nights has increased by 18% while visitor spend has grown by 25%.

• Leisure tourism visits* account for over one-half of London’s visits from overseas. This sector has grown faster than the overall market since 2011.

• Annual arrivals for 2014 were approximately 18% higher than their 2011 level, with a similar level of growth for the number of nights.

 Leisure visitors to London have also been spending substantially more since 2011, with tourist receipts rising by one-third over this period.

• Volumes in London’s overseas business visitor market have been growing more slowly than the market overall. Visit numbers in 2014 were about 11% higher than their 2011 level. These volumes remain 10% below the market high established in 2006.

Read more here >
New ETOA Members
ETOA Newsletter March 2015 new members
Upcoming ETOA Events
City Fair 2015 - ETOA Digital 2015
GEM 2015 ETOA B2B travel workshop
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