December 2014 - Group Business Now
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Group Business Now
 
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Do Hotels Know What Meeting Planners Really Want in a Promotion? [Infographic] Do Hotels Know What Meeting Planners Really Want in a Promotion?
By: Josh Davis
Cvent surveyed event and meeting planners to find out what hotel concessions and amenities they value. We uncovered the top 10 and revealed them in an infographic. If you want to effectively market your hotel, find out what planners are looking for when they source business.
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Sparkling Examples of Holiday Hotel Marketing Sparkling Examples of Holiday Hotel Marketing
By: Junvi Ola
‘Tis the season to break away from your normal hotel marketing to produce special holiday events and programs. With Thanksgiving over and Christmas up next, it’s not too late to kick start a hotel marketing campaign that will help you drum up some extra seasonal business.
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20 Holiday Gift Giving Ideas for Your Favorite Meeting Planners 20 Holiday Gift Giving Ideas for Your Favorite Meeting Planners
By: Dede Mulligan
Now that the holiday season is in full swing, you're probably wondering what to buy your favorite event planners this year. Stumped? It's ok. The options are endless, so we made a list of the top 20 gifts to get planners and included a brief gift-giving etiquette guide.
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How Online Hotel Reviews Affect Booking Decisions: The Research, Stats, Viewpoints & Strategies How Online Hotel Reviews Affect Booking Decisions: The Research, Stats, Viewpoints & Strategies
By: Dede Mulligan
Reviews matter in the leisure travel and business travel marketing arenas. This means you have to stay on top of what people are saying, so you can respond to negative reviews and minimize their impact. Read some important stats about reviews and hear from hotel experts.
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Ways to Leverage the Most Wonderful Time of the Year Holiday Hotel Marketing: 10 Ways to Leverage the Most Wonderful Time of the Year
By: Junvi Ola
Holiday travelers are searching online for places to stay, and hotels are working overtime to capture their attention. This is one of the busiest times of year for hotels and a fantastic opportunity to increase revenue. Find out how to fill rooms during the holiday season.
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Winning Steps to Build Planner Trust Planner PR 101: 4 Winning Steps to Build Planner Trust
By: Sherry Cummins
You just booked an event, and the planner is very attentive. She calls you morning, noon, and night to micro-manage the details of her event. Since the moment she signed the contract, she feels like an extension of you. In this case, there are some things you should know.
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The Best Content Curation Tools for Destination Marketers
The Best Content Curation Tools for Destination Marketers
By: Junvi Ola
What is the best and most readily available storytelling asset that destination marketing organizations have at their fingertips, besides the content they create themselves? Easy, it's curated content. Learn more about curating content and the tools that can help you do it.
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