Group Business Newsletter - September 2011
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10 Ways to Win Group Business 10 Ways to Win More Group Business Whitepaper

As event and meeting professionals shift toward online tools for every aspect of the event planning process, it has become increasingly important for venues to promote themselves in the places where planners go to source meeting space and room nights online. This whitepaper shares the ten most effective methods for increasing group business on online channels.
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A New Level of Partnership: Marriott and Cvent
By: Bharet Malhotra
Cvent is excited to announce that Marriott International has chosen to integrate its internal inventory system exclusively with the Cvent Supplier Network. This is exciting for both planners and hoteliers alike.
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Killer Testimonials in 3 Easy Steps
By: Donna Kastner
Killer Testimonials in 3 Easy Steps Testimonials are powerful. As planners scan bids, if pricing and space accommodations are comparable for several venues, often it's the photos and testimonials that determine who wins the business. Here are three easy steps towards maximizing your use of testimonials in order to win more business.
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New Research Shows Incentive Industry Starting to Stabilize
By: Karen Brost
New Research Shows Incentive Industry Starting to Stabilize After more than four "roller coaster" years marked by economic woes and perception issues, the incentive industry finally appears to be stabilizing. The private, not-for-profit Incentive Research Foundation (IRF) just released the results of its 2011 Pulse Survey of Incentive Industry Trends.
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6 Common Negotiating Mistakes and How to Avoid Them
By: Karen Brost
6 Common Negotiating Mistakes and How to Avoid Them Negotiating a meeting contract can be tricky. It's a balancing act between doing what it takes to land the business while trying not to leave too much on the table. Here are the most common mistakes negotiators make when trying to seal the deal.
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Best Practices: Request Awards from your Meeting Planners
By: Valerie Carboni
Cvent clients know the value of keeping reporting metrics as accurate as possible. You can now work with your planners to update this status after a contract is finalized. This month's best practice tip is to request awards from your meeting planners!
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