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This month has seen ETOA’s first HEM workshop in Paris in over 10 years, our first webinar for 2014 and first master-class on Digital Mobile Strategies. These all kick off a season of activities, continuing with a trade show stand at ITB in Berlin, Best of Britain and Ireland in Birmingham, MITT in Moscow and the next workshop - March Marketplace incorporating Britain and Ireland Marketplace (BIM). Book a meeting with ETOA at these events or ask us a question – we’ll be pleased to hear from you.

image_Click here to request a meeting at MITT14
Italy and Vatican seminars 
Each year ETOA will be focusing on a destination in Europe to look at the opportunities and challenges for tourism there and to consider what can be done to improve the business environment for the sector. In 2014 the focus is on Italy and to open the year-long focus ETOA is holding two seminars in the Vatican and Rome on the 31st March and the 1st April 2014.

Registration is free for ETOA members. Guests and non-members please contact Nick Greenfield

TTI Spring Conference 2014 - The Digilution of Travel
TTI Spring Conference 2014

Tuesday, 18 March 2014   09:30 to 17:00

Venue: Strand Palace Hotel, London

Our industry has been undergoing nothing less than a digital revolution - The Digilution of Travel.

The first travel website was launched nearly 20 years ago. This was Expedia, launched by Microsoft in 1996. It was quickly followed by Sabre's Travelocity.   Hotels and airlines then got in on the act. With the launch of internet airlines such as easyJet, the mainstream leisure travel companies came to the realisation that being online did not mean putting your brochure on the web but what was needed was the ability for customers to book online.

Since those early days, the digilution of travel has not slowed down. Innovations and developments in the digital world have continued to arrive thick and fast with many innovations being beyond anyone's predictions.

In the 1990s, no one expected mobile to become a major travel sales channel, no one predicted the advent of the tablet that is fast replacing the home computer as the de facto domestic online access device. Travel pioneers such as WAYN (Where Are You Now?) launched their social community sites as early as 2002. This pre-dated Facebook, Twitter and the volcanic rise of social media. 


Partner with one of the UK’s biggest household names in a high profile marketing campaign for only £4,950 and the cost of a holiday prize

Start your first BrandKiss Promotion Before 30 June and Receive an Introductory Discount of £450* *£4,500 cost for your first promotion.

Successful brand partnerships through BrandKiss have resulted in:

• Extensive multi-channel exposure at a low cost (online, in-store, direct mail)
• Average ROI of 10:1
• Valuable opt-in data from active targeted UK consumers
• Targeted campaigns tailored to match the destinations’ strategy in terms of timings, target market and key messaging

Unlike traditional advertising, BrandKiss campaigns offer tangible results and generate valuable opt-in data that lives on well beyond the life of the campaign.

Whether you’re looking to partner with a supermarket brand, a premium clothes retailer, an outdoor specialist or a household consumer product, contact BrandKiss today and we’ll source your ideal partner.

 Webinar - Who are the globe shoppers?
image_global blue Global Blue Intelligence is pleased to invite you to a free webinar during which we will discuss the typical characteristics of globe shoppers. 

During this webinar you will receive insights on how to attract, serve and retain the different nationalities of high-spending globe shoppers.

Visit York

photo_visit york Visit York was delighted to welcome 20 buyers from a range of ETOA’s international tour operator members. The chocolate themed familiarisation visit included site visits, the York Pass and brought together a selection of Visit York’s city tourism partners from hotels to attractions.

If you would like to find out how ETOA can help you showcase your destination please visit or contact Arran Wiltshire by email or call +44 (0)207 3070834.


Wellness tourism

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Sources: Euromonitor International, The Global Wellness Tourism Economy report




› March Marketplace 2014
London, UK

17-18 | March | 2014






ETOA was formed to give Europe’s Inbound Industry a political voice. Since 1989, ETOA has represented its members in the European political arena, delivering specialist seminars and hosting major workshops.

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