The Cvent Hospitality Cloud has partnered with Wiley Publishing to share our insights in the new eBook Growing Your Hospitality Group Business For Dummies, Cvent Special Edition!
In this guide, hotels and destinations will learn about:
- Trends affecting MICE business.
- Different types of planners and the challenges they face.
- The experiences that planners and attendees want.
- Strategies for reaching more planners.
- Tools that help manage and maximize customer relationships.
- How to use data to monitor and improve MICE business performance.