Event Evolution Model

Benchmark your organisation's event program against best-practices


From an analysis of more than 10,000 events, Cvent has defined four phases of event management maturity. Benchmark your event program's current state and create a roadmap to elevate your event management practices from good, to great, to world–class.

Regardless of the current level of your Meetings & Events program, this eBook gives your organisation practical, actionable tips to take it to the next level.

Learn how to improve key areas of your events program, including:

  • Event Strategy
  • Event Execution
  • Attendee Experience
  • Measurement and Optimisation

Download the eBook