The Hotel Manager’s Guide to Drive-To Events

Due to the pandemic, traveling and meeting in person are a challenge, which has taken adaption and creativity on the part of venues. Shifting hotel offerings and your marketing focus to reflect those offerings are integral to recovery success.

A recent survey by Morning Consult for AHLA found that of the 44% of Americans planning leisure travel or an overnight stay in the near future, 72% are planning to travel within driving distance of their home. In addition, in the absence of a vaccine, 44% of planners would still consider attending a business event in-person (PCMA).

This clear preference for driving travel presents an opportunity to capture MICE business before larger events pick up: focus efforts on attracting smaller and safer drivable events.

In this ebook, we highlight how to stand out to these drive market travelers and planners and what it takes to hold a successful event onsite.