Benchmark performance against the competition to make confident, data-driven, and transformative MICE business decisions in real-time.
Cvent Hospitality Cloud’s MICE Competitive Set Dashboards help hoteliers understand MICE demand, response patterns, and the RFP award process, by comparing it to up to 10 competitors in real-time, enabling you to make confident, data-driven MICE business decisions.
The Summary section offers an overview of how your organisation stacks up against the competition. This section of the dashboard reveals both absolute and relative performance throughout the sales funnel compared to your competitive set. With a big picture view of demand, response, and award performance, you have the high-level market insights needed to adjust and optimize your sales and marketing strategy.
The Demand section offers a deeper look at received Room Nights and RFPs so you can understand the effectiveness your marketing programmes compared to the competition and how open opportunities align to need dates. Learn where your demand generation efforts are succeeding, and where you can improve, with the ability to drill down to and analyse specific RFPs within critical market segments.
The Responses section reveals how your pricing and responses stack up against your competitors. A timeline view of Proposed ADR versus competitors helps you optimise pricing strategy. Charts for Average Response Time and Bids across market segment, region, event size, and booking windows show how effective your organisation is in handling different leads. Visualisations and subreports on turn downs, late responses, and missed responses help you improve conversions.
The Results section of the MICE Competitive Set Dashboards show the high-level effectiveness of your sales and marketing programmes. Visualisations of your hotel’s Awarded Room Nights or RFPs against competitors by market segment helps you understand where your efforts are succeeding, and an analysis of Bid RFPs by Declined Reasons helps determine the areas of improvement.
Looking to discover, learn, and implement new ideas in your business? Check out the collection of assets in our Resource Centre to access the latest thought leadership, reports and other tools.Visit Now
Cvent Hospitality Cloud hosts a variety of events to help hotels and destinations get market insights, learn about Cvent products, connect with planners, and network with other industry professionals.View Upcoming Events