The 2020 Challenge - The 2021 Opportunity

What does it say about the European MICE industry when London's largest exhibition venue becomes the largest field hospital in the UK? What do you do when your 40,000 participant, in-person event is in jeopardy of being cancelled? You adapt. You evolve. You plan for a brighter tomorrow. Join James Rees, Executive Director of Conferences and Events at ExCeL London, and ICCA president alongside Hugh Brasher, Event Director of the London Marathon as they discuss the uphill battle of 2020, the lessons learned and their plans for 2021. During this session you will learn:

  • How one of Europe's largest sporting events transitioned to a hybrid event
  • The common challenges faced by venues and event organisers
  • How collaboration between industry and tech partners can fuel recovery and help plan for safer meetings and events in 2021

Cvent CONNECT Europe Virtual

Audience: Marketing Professional (Non-Hospitality), Event Professional, Hospitality Professional
Track: General Session



Hugh Brasher - Speaker(s)
Event Director
London Marathon Events


James Rees - Speaker(s)
Executive Director, Conferences & Events, ExCel London / President, ICCA
ExCel London / ICCA

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