Event Marketing Strategy for Dummies
Maximise the Impact of Your Events
It all comes down to process. In order to manage and prove the success of multiple events, activities like promotion, data gathering, data activation, and ROI calculation need to be consistent.
In this eBook, you’ll learn how to:
- Create an event programme strategy that uses events to meet business goals.
- Promote events using tactics that cut through the noise.
- Calculate event ROI and prove the impact of your events programme.