The Marketer’s Guide to In-Person Events

As marketers, we know that creating a memorable brand experience is the secret ingredient to a great event.

In-person events are still a powerhouse marketing channel, delivering tangible results like revenue, pipeline, and brand awareness. These events shape how your audience perceives and connects with your brand, building loyalty and trust.

But how can you create an in-person event experience that your audience will remember? This eBook explores how to increase the impact of your in-person events and design an event experience that draws revenue year after year.

You'll learn:

• How to bring your brand to life with events 
• Why many events fall short of marketing goals — and how to solve this 
• Best practices for selecting the right event type based on your objectives 
• Tips on using event data to drive revenue and ROI

And more!