Event Marketing Essentials and Best Practices

The job of an Event Organiser is ever changing. More than ever, organisers are playing the role of the event marketer; to increase registration numbers, exceed attendee expectations, and measure the impact of your events. Join Judy Elvey, European Director of Event Cloud Marketing to understand the world of event marketing and get tips and tricks on how to develop, execute, and measure your event strategy.

During this session you’ll learn:

• How to capture buying signals onsite at the event

• Ways to effectively track and measure event ROI