Learn to Drive More Hot Leads at Live Events

At live events, prospects leave behind digital breadcrumbs—buying signals that tell you precisely what they care about.

In this guide for B2B marketers, you'll learn the 7 signals to track, and how to put them to work.

Learn how event planners identify key challenges and the strategies they use to overcome them in this informative white paper.

Among the learnings:

• The 7 key data collection points
• How to build comprehensive lead profiles for every event attendee
• The funnel improvement: 20%+ increase in leads, 80% increase in revenue