SPRING. Fresh Ideas. Strong Meetings. Spring is the season for fresh thinking and flexible planning. Meetings often need early planning but late decisions. H Rewards gives planners security, flexibility, and clear added value, without complexity. Less risk. More freedom. A fresh way to meet this spring. CAMPAIGN OBJECTIVES AND KEY INSIGHTS The Spring MICE campaign is designed to generate MICE leads and support conversion by focusing on what planners value most when booking meetings: flexibility, budget security, simplicity, and added value. The campaign uses the seasonal concept of freshness and positions risk reduction as the key decision driver. The additional financial and comfort benefits are designed as simple, transparent add-ons to support decision making and deal closure. Book now to take advantage of this limited-time offer, available for new residential group bookings made until the end of May 2026 (for events until end of October 2026).