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The Joule - Newly Reimagined

1530 Main St Dallas, Dallas, TX, USA, 75201
Venue image

About us

Welcome to The Joule, where design creates the vibe, style meets luxury, and elegance transforms into excellence. Located in the heart of downtown—adjacent to the original Neiman Marcus and within walking distance of the internationally acclaimed Dallas Arts District—The Joule Hotel is aptly named for the international unit of energy and occupies a revitalized 1920s landmark building. The Joule boasts 160 guest rooms, including 27 suites and four penthouses up to 2,500 square feet. In 2025, the West Tower guestrooms were reimagined by award-winning Tihany Design with lighter, brighter interiors, modern furnishings, and a refined palette of creams, blues, and greens. Custom European walnut paneling, velvet and leather furnishings, geometric carpets, and bespoke furniture create a residential, artful environment, complemented by black-and-white photographic diptychs by Bram Tihany. These renovations follow enhancements to the ballroom level in 2023 and The Spa, refreshed by Tihany Design in 2024 with a new express facial bar, updated lobby, and expanded retail space, underscoring the hotel’s commitment to evolving luxury and guest experience. Guests now enjoy Byredo bath products in Gypsy Water and in-room wellness experiences, with indulgences like a 111SKIN Eye Mask available through the concierge. Tihany Design’s reimagining of The Joule’s second-floor ballroom level in late 2023 included all 10,200-square-feet of event space featuring three ballrooms—the Mosaic, Fortnight, and Praetorian—three meeting rooms, and a pre-function area, ideal for corporate events, weddings, and galas. Corridors offer floor-to-ceiling views of downtown and were upgraded with iridescent wallcoverings and handmade cork wallpaper, while the ballrooms are adorned with luminous fabric, custom-designed chandeliers, and furnishings. With more than 30,000 sq. ft. of indoor and outdoor event space—including a rooftop terrace and penthouse suites—The Joule offers full-service event planning, personalized menus, and technical integration with A/V systems, projectors, and onsite IT support, creating a premier destination for both leisure and corporate gatherings. In August 2024, The Spa at The Joule unveiled a refresh that includes a new Express Facial Bar, expanded retail space and E-commerce platform for online purchases. Also designed by Adam D. Tihany, the 11,000 square-foot sanctuary showcases a modern spa that is holistically focused on performance results and spiritual relaxation. Enhancements include a revitalized reception area, an upgraded facial bar with advanced skincare technologies, and a larger selection of high-performance products such as Biologique Recherche, Environ, Oribe, Candela, and more. Guests can enjoy the expanded facilities, which include a co-ed heated vitality pool, eucalyptus dry sauna, and crystal steam room, as well as personalized treatments that blend European heat therapies with cutting-edge skincare. In addition to retail and treatments, The Spa offers a variety of wellness-inspired seasonal activations, including Sound Bath Meditation and educational masterclasses.

Venue Details

ChainIndependent / Other
BrandIndependent
Built1927
Renovated2025
Total meeting space24,576 sq. ft.
Guest Rooms160
Venue typeHotel

Industry Ratings

Forbes Travel Guide
AAA
Northstar

Awards

Industry awards
2025 Forbes Travel Guide - Awarded The Joule a Four-Stars U.S. News & World Report 2025 - #1 Hotel in Dallas and #3 Texas Modern Luxury Dallas, 2025 Best of Luxury Travel Awards Awarded The Spa at The Joule - 'Chicest Spa for R&R' Spas of America rated The Joule the #1 Spa in Texas Food & Wine Magazine - Included Midnight Rambler as one of the 15 top hotel bars in the US Tales of the Cocktail Spirited Awards included Midnight Rambler as one of the top 10 US hotel bars

Amenities

Room features and guest services
  • Calls (local)
  • Concierge services
  • Internet access
  • Laundry service
  • Luggage storage
  • Room service
  • View (urban)
  • Voicemail box
Facilities
  • Onsite catering
  • Onsite gift shop
  • Onsite restaurant
  • Onsite security
  • Pet friendly
  • Rental car service
  • Space (outdoor)
  • Space (private)
  • Wheelchair accessible

Need dates

Priority windows that venues prefer for hosting events

Nov 11, 2025 - Feb 16, 2026

Seasonal Availability

Do you want to know if your event is during the high or low season? Check the season availability for this hotel.
High season
Shoulder season
Low season
Jul 16 - Aug 31

Meeting rooms

Total meeting space
24,576 sq. ft.
Largest room
5,078 sq. ft.
Space (private)
14,000 sq. ft.
Meeting rooms
14
Second largest room
3,398 sq. ft.
Space (outdoor)
12,000 sq. ft.
Standing capacity
420
Seating capacity
370

Menus

Download catering menus for this venue.
Explore Meeting Rooms
Explore Meeting Rooms
Find the perfect room with setup charts and interactive 3D floor plans.

Meeting space

Meeting room floor plans

Mosaic Ballroom
Praetorian B
Praetorian A
Joule Terrace
Pegasus A
Dallas National

Guest rooms

Total guest rooms
160
Single (1 bed)
153
Single (1 bed) rate
$309.00 - $899.00
Double (2 beds)
7
Suites
32
Tax rate
8.25%
Occupancy rate
17.3%

Location

Getting Here

Distance from airport 20.6 mi
Parking in the area
Valet parking
( $60.00/day )
Bus parking

Local Attractions

Neiman Marcus Flagship Store
Neiman Marcus Flagship Store
Shopping
Located just steps away from The Joule, the Neiman Marcus flagship store offers shoppers an unparalleled selection of fashion's top names for women, men and kids. A Recorded Texas Historic Landmark, the Neiman Marcus Flagship Store is the last of the original department stores still serving downtown Dallas.
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Sixth Floor Museum at Dealey Plaza
Sixth Floor Museum at Dealey Plaza
Museum
3 mins
The Sixth Floor Museum at Dealey Plaza is located on the sixth floor of the Dallas County Administration Building. The museum examines the life, times, death, and legacy of President John F. Kennedy
411 Elm St.
Dallas, TX 75202
Visit website
Dallas World Aquarium
Dallas World Aquarium
Recreation
3 mins
The adventure at The Dallas World Aquarium begins at the top of the rainforest exhibit, where exotic birds, such as Cocks-of-the-rock and many species of toucans, can be seen. Lounging around are Two-toed and Three-toed sloths. Endangered animals are part of the many conservation projects. Black-footed and Blue penguins can be seen swimming as guests enjoy the outdoor South Africa exhibit.
1801 N. Griffin St.
Dallas, TX 75202
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The Nasher Sculpture Center
The Nasher Sculpture Center
Museum
4 mins
Open to the public since October 20, 2003, the Nasher Sculpture Center is one of the few institutions in the world devoted to the exhibition, study, and preservation of modern sculpture. Conceived as a serene urban retreat for the enjoyment of modern art, the Sculpture Center is the new home of the renowned Raymond and Patsy Nasher Collection of modern and contemporary sculpture.
N. Harwood St.
Dallas, TX 75201
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Dallas Museum of Art
Dallas Museum of Art
Museum
4 mins
The Dallas Museum of Art collection is made up of more than 24,000 objects, dating from the third millennium BC to the present day. The museum is also defined by its dynamic exhibition policy and award-winning educational programs. The Mildred R. and Frederick M. Mayer Library (the museum’s non-circulating research library) contains over 50,000 volumes available to curators and the general public.
1717 N Harwood St
Dallas, TX 75201
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Dallas Arts District
Dallas Arts District
Business district
5 mins
The Arts District is a performing and visual arts district in downtown Dallas Texas. It is south of State Thomas, southeast of Uptown, north of the City Center District, west of Bryan Place and east of the West End Historic District.
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Perot Museum of Nature and Science
Perot Museum of Nature and Science
Museum
6 mins
The Perot Museum of Nature and Science located in Victory Park, near Downtown Dallas is said to be a "world of wonder" by The Dallas Morning News. Passing the test of school children, inspiring curiosity in all ages and boasting as a living science lesson, this new Museum opened its doors to the public on December 1, 2012. Get ready to amaze your brain through hands-on learning experiences.
2201 N. Field Street
Dallas, TX, US 75201
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American Airlines Center
American Airlines Center
Recreation
6 mins
American Airlines Center was designed by David M. Schwarz/Architectural Services, Inc. and HKS, Inc. The team combined architecture and technology to give Dallas a beautiful, fan friendly venue with lots of hi-tech touches. From its sweeping signature arches to the retractable seating, American Airlines Center's unique features single it out as the premier sports and entertainment venue in the country.
2500 Victory Ave.
Dallas, TX 75219
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Highland Park Village
Highland Park Village
Shopping
12 mins
Offering an unparalleled selection of international and local retailers, Highland Park Village is the premier venue for upscale shopping and dining in Dallas.
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NorthPark Center
NorthPark Center
Shopping
13 mins
Named as one of the "7 Retail Wonders of the Modern World" by Shopping Centers Today, NorthPark Center offers an unparalleled luxury shopping experience with over 235 unique retailers, restaurants and legendary department stores, and a clientele that spans both the United States and the world.
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The Dallas Arboretum and Botanical Garden
The Dallas Arboretum and Botanical Garden
Park
15 mins
The Dallas Arboretum, one of the most beautiful outdoor attractions in Dallas, features 66-acres of spectacular display gardens that showcase incredible seasonal flowers, ornamental shrubs, trees and plant collections in a serene setting on White Rock Lake.
8525 Garland Rd
Dallas, TX 75218
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Swift Fit Events
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Detours - Austin Detours, San Antonio Detours, DFW Detours
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At Detours, we create a shared, interactive experience between guests and hosts, making every tour one-of-a-kind. Our experiences strike a balance between “headline” and “offbeat” Texas so guests can check off their bucket lists and also experience the unexpected wow moments. Each experience is led by big-personality, local-expert hosts. We don’t simply “find Tour Guides”, we seek out culture creators – actors, musicians, comedians, and other talented locals.
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Dallas Party Bike
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Take your team-building events to the next level with Dallas Party Bike! Dallas locals can’t get enough of this unique experience, and you won’t either. Our pedal-powered tours offer the perfect blend of fun, teamwork, and networking, making them ideal for any company outing, client entertainment, holiday parties, and company retreats. With a premium sound system, LED lights, motor-assist, and customizable routes, we create an engaging and memorable experience for any group. Book a private tour or reserve multiple party bikes for larger groups—plus, it’s BYOB! Let us handle the logistics while you deliver an unforgettable event you will love.
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Rock 'n Roll Team Building
Rock 'n Roll Team Building
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Connection. Creativity. Chaos (the fun kind). Available all over the USA! Forget the icebreakers and trust falls. This is team building that cranks up the volume and gets your people actually connecting — not just collecting another tote bag. We take your team, hand them a mic (sometimes literally), and turn a room of colleagues into a full-blown rock choir. It’s equal parts live music, laughter, storytelling, and spine-tingling harmony — all tailored to your event. Here’s What You Get: • 🎸 Live Music that kicks like a drum solo at Wembley • 🎤 Storytelling that hits the heart (and the funny bone) • 🎶 3-Part Harmony Choir — no singing skills required, just good vibes • 🤘 Audience Improv — spontaneous, unforgettable, and never awkward • 📝 Custom Song Creation that ties your event together with a chorus your team will hum all the way home Perfect for: • 🚀 Launching big ideas • 🔋 Energizing the middle of a long agenda • 🎉 Ending on a high that actually gets remembered We’ve done this with 10 people. We’ve done it with 2,500. Either way, we bring the same stadium-worthy energy. We’re fronted by Grammy-nominated INXS frontman Ciaran Gribbin, backed by world-class musicians, and powered by pure rock ‘n roll spirit. This isn’t “team building.” It’s a shared experience that gives your people goosebumps, grins, and genuine connection. Ready to shake things up? Let’s talk. "Best Team Building I've ever booked. Ciaran and the band were great." Arrow Electronics "It was absolutely the best team event I have ever run or attended." Lamb Weston "I can honestly say that Rock 'n Roll Team Building is the best event experience I have ever seen at a conference." Jazz Pharmaceuticals
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AV Chicago Show Ready Productions
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305 Transportation
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Impeccable Luxury Ground Transportation 305 Transportation, with corporate offices in Miami, Fla., combines over 15 years of experience providing the highest level of corporate sedan, executive limousine, van and coach services in more than 500 destinations worldwide. With just one call, impeccable service, expertise and knowledge of the transportation industry are delivered to you allowing you to experience elite ground transportation services for all your travel needs. Unique in our approach, 305 Transportation offers flexible, reliable and convenient local, national and international travel solutions and transportation options for secure, comfortable, and reliable service, both in the air and on the ground. Executive Travelers, Corporate Travelers, Event Planners, Travel Agents and Leisure Travelers all look to the leader in global transportation services for their chauffeured transportation needs. 305 Transportation is driven to provide consistently superior service that will exceed your every expectation. By always going the extra mile and delivering exceptional attention to detail 305 Transportation ensures that you travel safely, comfortably and confidently.
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Merck Artist Agency
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At Merck Artist Agency, we specialize in representing a carefully curated roster of exceptional musicians, bands, speakers, and comedians. Based in Friendswood, Texas, our agency works with talent from across the country, offering clients a dynamic, diverse selection of entertainment options for events of all kinds. Our music lineup features both original artists and high-energy cover bands, with particular strength in country music and Americana. On the speaking side, we represent a select group of inspirational speakers covering topics such as personal wellness, the mind-body connection, workplace safety, and women in leadership. Every performer in our agency is hand-selected for their talent, professionalism, and ability to deliver unforgettable experiences. At Merck Artist Agency, we take pride not only in the quality of the artists we represent but also in the personal attention and outstanding customer service we provide. Whether you’re booking live music, an engaging keynote, or a crowd-pleasing comedian, we ensure a seamless, tailored experience from start to finish.
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The Whisky Attic
The Whisky Attic
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Bespoke Whisky Events and Tastings Since 2005, The Whisky Attic has been renowned for offering award-winning, bespoke whisky experiences that are as memorable as they are exceptional. With a global reach, we bring tailored whisky tastings to both intimate gatherings and large-scale events, ensuring every detail is crafted to perfection. From curated selections to personalized logistics, The Whisky Attic delivers an unparalleled experience directly to your location, making each event unforgettable. Our commitment to excellence ensures that every moment is flawlessly executed, leaving a lasting impression on your guests.
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Corporate Events Worldwide
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Additional Information

Cancellation Policy

72 hour cancel policy / 3PM before the day of arrival.

Additional details

As we reintroduce The Joule, we invite you to experience the fusion of modern luxury and artistic expression. Whether you are visiting for business or leisure, our hotel offers unparalleled experiences that elevate your stay and leave a lasting impression. The Joule's legacy, tailored for the modern traveler, combines the hotel's rich history with contemporary design and experiences, creating an atmosphere that is both timeless and current. The Joule remains a premier destination for those seeking luxury, culture, and sophistication in the heart of Dallas. Offering a complimentary house car available within a 3-mile radius, The SPA at The Joule, a library by TASCHEN, an artisan coffee shop called WEEKEND, and the retail store SWOON. The Joule now showcases authentic Italian cuisine in SASSETTA, and the acclaimed modern Texas brasserie CBD PROVISIONS (reopening in 2026), a bespoke lobby which has quickly become one of Dallas' most fashionable meeting places. Infused with singular style, energy, and passion, The Joule Hotel now stands alone among luxury hotels in Dallas.

Weblinks

The Joule - Newly Reimagined Frequently Asked Questions

Explore frequently asked questions from the The Joule - Newly Reimagined regarding Health and Safety, Sustainability, and Diversity and Inclusion

Sustainable Practices

Please provide comments or a link to any publicly communicated The Joule - Newly Reimagined's sustainability or social impact goals/strategy.
Internal sustainability and social strategy exists with focus on waste management, product management, energy conservation and green initiatives
Does The Joule - Newly Reimagined have a strategy that focuses on the elimination and diversion of waste (i.e. plastics, papers, cardboard, etc.)? If yes, please elaborate on your strategy of elimination and diversion of waste.
Yes, Reusable materials onsite and in guestrooms for reduction of excess waste and materials.

Diversity and Inclusion

For US hotels only, is The Joule - Newly Reimagined and/or parent company certified as a 51% diverse owned business enterprise (BE)? If yes, please indicate which one of the following you are certified as:
No response.
If applicable, could you please provide a link to The Joule - Newly Reimagined's public report on their commitments and initiatives related to diversity, equity, and inclusion?
No response.

Health and Safety

Were practices at The Joule - Newly Reimagined developed based on health service recommendations from public governmental entities or private organizations? If Yes, please list which organizations were used to develop these practices.
Yes, State mandates and guidelines and ordinances directed by the city of Dallas
Does The Joule - Newly Reimagined clean and sanitize public areas and publicly accessible facilities (i.e. meeting rooms, restaurants, elevator banks, etc.)? If yes, describe any new measures that are taken.
Yes, Enhanced cleaning routine that utilizes electrostatic sprayers for added coverage and enhanced frequency
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