The Principal London

London Luxury Hotel
ChainPrincipal Hotel Company
Principal Hotels
Total Meeting Space1,500 sq. m
Guest Rooms334
Russell Square
London WC1B 5BE

The Principal London

London Luxury Hotel


AA Hotel Services


Room Features and Guest Services

  • Calls (Local)
  • Concierge Services
  • Internet Access
  • Laundry Service
  • Luggage Storage
  • Room Service
  • View (Garden)
  • View (Urban)
  • Voicemail Box


  • Onsite Catering
  • Onsite Gift Shop
  • Onsite Restaurant
  • Onsite Security
  • Outside Caterers Allowed
  • Pet Friendly
  • Rental Car Service
  • Space (Private)
  • Wheelchair Accessible


  • AV Capabilities
  • Business Center
  • Video Conference
  • VIP Services

Recreational Activities

  • Health Club

Venue Accessible By

  • Bus
  • Subway
  • Taxi
  • Train


  • Dance Floor
  • Loading Dock
  • Piano
  • Portable Heaters
  • Staging Area

Meeting Space

Total Meeting Space1,500 sq. m
Meeting Rooms9
Largest Room119 sq. m
Second Largest Room90 sq. m
Space (Private)Available
Exhibit Space400 sq. m

Guest Rooms

Total Guest Rooms334
Singles (1 Bed)54
Doubles (2 Beds)280
Single (1 Bed) Rate£179.00 – £269.00
Double (2 Beds) Rate£289.00 – £429.00
Tax Rate20%

Distance from Airport

  • 28.97 km from Venue


  • Paid Parking£22.00 / day
  • Valet Parking£32.00 / day
  • Street Parking


Cancellation Policy

Please see terms and conditions in the documents section

Facility Restrictions

Bedrooms rates include breakfast and are exclusive of tax at 20%.

Additional Information

Designed by Charles Fitzroy-Doll and originally opened in 1898, The Principal London occupies the eastern flank of Russell Square in Bloomsbury, London’s most literary neighbourhood. The hotel boasts a striking, thé-au-lait (‘tea with milk’) terracotta exterior, with four British queens guarding the entrance. Inside, striking, contemporary interior designs by Tara Bernard and Russell Sage pay homage to the hotel’s illustrious history whilst providing five-star luxury for the modern traveller.

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