Destination Madison

Convention center23,226 sq. m
Guest Rooms9,000
Guest rooms at 1 hotel240 guest rooms
Special event venues48
Average room rate$93.00
Daily food cost
Occupancy rate59.7%
Tax rate15.5%

Destination Madison


Why Choose Our Destination?

Built on an isthmus between lakes Monona and Mendota, Madison is known for its beautiful scenery, safety and walkability. Recognized as one of the Best Small Cities in America by National Geographic Traveler in 2018, Madison is the perfect location for events of all sizes. Surrounded by five area lakes and home to more than 260 city parks that create the perfect setting for an abundance of year-round outdoor activities. From hiking, biking, paddle-boarding, kayaking to cross-country skiing, snow sailing, and ice fishing outdoor enthusiasts will find an activity to partake in. Our agricultural heritage is alive and well in a robust restaurant scene that delivers farm-to-table experiences with authentic local cuisine. Add to this a thriving micro-brewery and micro-distilling industry to explore and enjoy. Over 9,000 rooms and 400,000 sq. ft. of meeting space are available to accommodate a wide variety of events. Madison has hosted environmental, educational, engineering, agri-business, sporting, bio-technology and medical groups including events like World Dairy Expo, Ironman Wisconsin and the CrossFit Games. Home of the Big-10 University of Wisconsin - Madison, America's most famous architect - Frank Lloyd Wright, and a breathtaking Capitol, Madison is built upon an isthmus alive with music, art and restaurants, and a wealth of cultural opportunities. Bring your meeting to Madison and count on a successful meeting and satisfied attendees.

Photo Gallery


Distance from airport

  • Dane County Regional Airport

    14.48 km from city center


Local Attractions

State Street

Enjoy all that State Street has to offer: great locally owned and operated restaurants and bars, specialty retailers and entertainment.

Wollersheim Winery & Distillery

Historic limestone winery known for its distinctive wines. Situated on southern slopes, the vineyards overlook the Wisconsin River. Winery store, guided tours and tastings daily. Open year round. Located 25 miles northwest of Madison.
7876 Hwy. 188
Prairie du Sac, WI

Madison Boats

Choose your ideal location to get on Madison's lakes! Explore Lake Wingra, Lake Monona or Lake Mendota by canoe, kayak, rowboat, paddleboards or paddleboat rentals. Classes, yoga sessions and special events add to the enjoyment.
Various locations
Madison, WI

Madison Children's Museum

With one-of-a-kind interactive exhibits, daily activities and year-round special events for both kids and adults there's always something to do at the Madison Children's Museum. Event space available.
100 N. Hamilton St.
Madison, WI 53703

Overture Center for the Arts

Overture Center for the Arts presents internationally-acclaimed performances including opera, musicals, dance and family entertainment. Overture offers a variety of venues for meetings and special events.
201 State St.
Madison, WI 53703

Madison Museum of Contemporary Art

Housed in a soaring, Cesar Pelli designed building, MMoCA provides free exhibitions that engage people in modern and contemporary art. Four galleries offer changing exhibitions that feature established and emerging artists. A rooftop sculpture garden provides a respite with inspiring views. Admission is free.
227 State St.
Madison, WI 53703

Olbrich Botanical Gardens

Stroll 16 acres of outdoor gardens - from a Midwest-hardy rose garden to the only Thai Pavilion in the continental U.S. Enjoy the Bolz Conservatory, an indoor tropical paradise featuring exotic plants, flowers, birds and fish. Events, concerts and classes offered. Open Daily year-round.
3330 Atwood Ave.
Madison, WI

Chazen Museum of Art

The Chazen presents collections that range from ancient times to the present day, as well as temporary exhibitions, tours and cultural events. Special event space is also available. Admission is free, closed Mondays.
750 University Ave.
Madison, WI 53703

Convention Centers

  • Alliant Energy Center

    Located in the heart of Madison and a top choice for expositions, conventions, meetings, concerts, sporting events and much more, the Alliant Energy Center complex is a one-stop-shop for all your events.

  • Monona Terrace Community and Convention Center

    Monona Terrace Community and Convention Center is located on the shore of Lake Monona in downtown Madison, two blocks from the State Capitol building.