San Francisco Travel Association

Convention center92,160 sq. m
Guest Rooms34,552
Guest rooms at 1 hotel1,500 guest rooms
Special event venues580
Average room rate$277.00
Daily food cost$90.00
Occupancy rate14%
Tax rate8.5%

San Francisco Travel Association


Why Choose Our Destination?

Think of the best cities in the United States. San Francisco inevitably comes to mind for meeting planners and it will for conference attendees, too. Announcing San Francisco as your meeting location will have attendees smiling over visions of the Golden Gate Bridge and cable cars. Exquisite dining and shopping will attract attendees to Union Square and Fisherman’s Wharf. Cultural attractions will stimulate visitors at Golden Gate Park, Chinatown, SoMa, and Japantown. The stunning beauty of our cityscape, including Coit Tower, the Palace of Fine Arts, Lombard Street, and Alcatraz, will leave attendees speechless. San Francisco’s magnetic appeal makes it an ideal year-round destination to every type of event. The city's allure, coupled with strong airlift into San Francisco International Airport, allows San Francisco to draw record-breaking attendance even in challenging economic times. The San Francisco Travel Association is a Destination Marketing Organization providing expertise not only on San Francisco, but the entire Bay Area. San Francisco offers more than 30,000 hotel rooms and various convention facilities, including the newly renovated Moscone Center, offering over 800,000 square feet of meeting space within walking distance of more than two-thirds of the city’s hotel rooms. The San Francisco Travel Association works directly with meeting planners to book meeting space and hotel rooms, assists in referring appropriate venues and banquet facilities, and provides promotional material and marketing support. All services are complimentary.


Photo Gallery


Distance from airport

  • San Francisco International Airport (SFO)

    20.92 km from city center

  • Oakland International Airport (OAK)

    32.19 km from city center


Local Attractions

Alamo Square and the Painted Ladies

One of the most photographed locations in San Francisco, Alamo Square’s famous “postcard row” is indeed a visual treat. A tight, escalating formation of Victorian houses is backdropped by downtown skyscrapers, and the grassy square itself is an ideal midday break. One of 11 historic districts designated by the Department of City Planning, the area includes several bed-and-breakfast inns.
Corner of Hayes and Steiner Streets
San Francisco, CA


Business district
San Francisco’s Chinatown is one of the largest outside Asia, offering an array of exotic shops, restaurants, food markets, temples, museums and venerable Chinese institutions. Language here is mostly Cantonese and Mandarin; pagoda-style roofs and decorative balconies dominate the architecture, and street lamps are dragon-entwined. Grant Ave., the district’s main street, is a perpetual pageant during the annual Chinese New Year and Moon Festival celebrations.
Grant Ave between Bush St + Columbus Ave
San Francisco, CA

Alcatraz Island

Historical landmark
A mile and a half (2.4 km) from Fisherman’s Wharf, Alcatraz (the name means “pelican” in Spanish) was the site of the first lighthouse built on the Pacific Coast, then a federal prison for such notorious convicts as Al Capone. Now it is one of the city’s most popular attractions. Tours include a self-guided trail, a video presentation and audio tours narrated by former guards and inmates through main cell blocks as well as special programs on famous inmates, fortifications, etc.
Pier 33
1398 The Embarcadero
San Francisco, CA 94133

Civic Center

Business district
A monumental grouping of federal, state and city structures, San Francisco’s Civic Center is the most spacious and, for many, the most impressive in the United States. The magnificently restored City Hall is crowned by a dome taller than the one on the nation’s Capitol; tours of City Hall are conducted on a regular basis. Louise M. Davies Symphony Hall, the War Memorial Veterans Building and the War Memorial Opera House are now collectively known as the San Francisco Performing Arts. SFJAZZ Center, Bill Graham Civic Auditorium — the scene of concerts and civic events — the Main Library and other civic structures are all nearby. The old Main Library has been transformed into the new Asian Art Museum.
Van Ness, Market + Golden Gate Triangle
San Francisco, CA

Cable Cars

Historical landmark
San Francisco is one of the few places in the world where people can ride on a national historic landmark. Refurbished and equipped with new tracks, cables, turntables and cable propulsion machinery, they operate much as they did on Aug. 2, 1873, when Andrew S. Hallidie guided the first car down the Clay Street grade. Today’s fleet totals 40; the adult fare is $6. Volumes have been written about the cable cars and their inventor, but a ride on a cable car and a visit to the Cable Car Museum are the best way to understand the system, its simple mechanics and worldwide popularity.
San Francisco, CA


Business district
The Embarcadero stretches along the bay where miles of deep-water piers shelter ships of all flags. Here, too, at the foot of Market St., is the Ferry Building. The Ferry Building is a vibrant public space housing high-end retailers, a food hall, restaurants and a farmers’ market. The Ferry Building is also the terminal for ferries to Marin County, Vallejo, Oakland and Alameda. Promenades extend along The Embarcadero from the Ferry Building, past the base of the Oakland Bay Bridge to the South Beach area near King Street.
Southeast of Fisherman's Wharf
San Francisco, CA

Castro District

Business district
Steep streets and brightly painted Victorian houses give this upper Market St. “Gay Mecca” that distinct, San Francisco look. The Castro is filled with imaginative boutiques, bookstores and bars. Built in 1922, the Castro Theatre, 429 Castro St., survives as one of the last grand movie palaces. The San Francisco Lesbian, Gay, Bisexual and Transgender Community Center, 1800 Market St., houses dozens of community organizations. Also of note are Harvey Milk Plaza, dedicated to one of the first openly gay elected officials in the United States, and Pink Triangle Park, a memorial to 15,000 LGBT Holocaust victims. Each June the SF Pride Parade draws 500,000 participants and spectators. The Castro Street Fair unfolds each October.
Market + Castro Streets
San Francisco, CA

Golden Gate Bridge

Historical landmark
Once called “the bridge that couldn’t be built,” today it is one of the seven wonders of the modern world. This magnificent span, perhaps San Francisco’s most famous landmark, opened in 1937 after a four-year struggle against relentless winds, fog, rock and treacherous tides. It links The city with Marin County and the Redwood Empire beyond. Pedestrians and bicyclists can cross free of charge (hours are subject to change). Enjoy a gull’s-eye view down to the decks of oceangoing passenger and cargo liners, aircraft carriers and sailboats.
San Francisco, CA

Convention Centers

  • The Moscone Center an SMG Managed Facility

    The Moscone Center (Moscone North, South and West) consists of more than two million square feet of building area, including over 738,000 square of exhibit space, up to 107 meeting rooms, and nearly 152,000 square feet of prefunction lobbies.

    • Exhibit Space74,083 sq. m
      Total meeting space105,896 sq. m


Additional Information

UPDATED May 14, 2020: In light of our "new normal" during the COVID-19 pandemic, the following San Francisco hotels have agreed to waive room attrition fees for new 2020 Self-Contained group bookings.  Please note, that for Self-Contained business, this only applies to new booked group business of 10 rooms or more.  Existing Self-Contained groups will be subject to whatever contract terms already in place with the contracted hotels. Participating San Francisco hotels listed below:      -Courtyard San Francisco Downtown      -Hilton San Francisco Union Square     -Hotel Nikko San Francisco      -Hyatt Regency San Francisco      -InterContinental Mark Hopkins San Francisco      -InterContinental San Francisco      -JW Marriott San Francisco Union Square      -Omni San Francisco Hotel      -Palace Hotel, a Luxury Collection Hotel, San Francisco      -Parc 55 San Francisco - a Hilton Hotel      -The Park Central San Francisco      -The Ritz-Carlton, San Francisco      -San Francisco Marriott Marquis      -San Francisco Marriott Union Square      -The St. Regis San Francisco      -W San Francisco      -The Westin St. Francis San Francisco on Union Square The San Francisco Travel Association works with hotels and vendors in downtown San Francisco, as well as the following areas: East Bay, Sacramento, Silicon Valley, Wine Country, Yosemite, Central Valley, Monterey, Carmel and more! The San Francisco Travel Convention Services Team is a one-stop resource for information that provides access into all things San Francisco. Some of the services provided include: ✓ Electronic Marketing Tools – Promote attendance with Social Media activities, visitor guides, microsites and more! ✓ Supplier Network – Access to over 1,500 partners and suppliers who understand compliance guidelines, city regulations and budget limitations. ✓ Venue Selection – Technology integrated Venue Search Tool to deliver efficiency and an engaging experience. Our satellite offices are located in major destinations like Washington, DC; and New York; also representation in 13 countries to serve local clients and provide access into the City by the Bay. For more information, visit