If you’re still looking for loopholes in GDPR, you’re missing the point, says Patrick Smith, CMO at Cvent. He urges marketing leaders and event professionals to look for the value instead.
“Maybe not now, maybe not next year, but one day, when the dust has settled on GDPR, when most businesses have absorbed it, a few have been fined and the rest are still looking for loopholes, those of us upholding the principles behind GDPR, those of us who embraced it wholeheartedly, those of us who created transparency in our businesses, we will have earned the loyalty of our marketplace.”General Data Protection Regulation has struck fear into many businesses. I get it. There’s a lot we’re supposed to be afraid of. As of May 25th GDPR is enforceable by law. And there’s only one right side to be on. As business leaders we’ve got people poring over the regulation, looking into penalties, punishments, breaches, backups, fines, fallout. But as our teams go off to do their Data Protection Officer duties, data audits and due diligence, did we forget to tell them why? Did we mention what’s in it for them? What do we stand to gain? It’s time we looked for the value.