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Ranking Finds Planners Are Looking Beyond Traditional Destinations to Book Meetings & Events
McLean, Va. – Dec. 11, 2013 – Cvent (NYSE : CVT), a leading cloud-based enterprise event management platform, today announced the second annual ranking of the Top 100 Meeting Hotels in the U.S. The list is based on activity on the Cvent Supplier Network, an online marketplace connecting corporate meeting and event planners with venues around the world.
While the ranking identified several independent properties, the three largest hotel groups' efforts to attract meetings business were apparent, accounting for more than half of the list. Hyatt had 18 properties, Hilton 17 and Marriott 19, totaling 54 hotels on the list. Independent properties like the Green Valley Ranch, Resort & Spa and the Rosen Shingle Creek illustrate the popular alternatives.
From a geographic perspective, Florida still has the largest number of hotels on the list, but has lost its clearly dominant position dropping from 19 hotels in 2012 to 15 in 2013. Similarly, Nevada and Texas gave up ground from 2012 dropping from 14 properties to 11, and 13 to 12, respectively. California now has the second greatest number of hotels on the list with 13 and Illinois rounds out the top five states with 9 properties. Overall the Top 100 hotels are spread across 17 states and Washington, D.C.
"The hotel industry is extremely competitive and this list highlights those hotels that have successfully designed the most appealing meetings spaces and attractive offers for planners," said Bharet Malhotra, senior vice president of sales for the Cvent Supplier Network. "Interestingly, the list shows less concentration in major convention cities like Orlando and Las Vegas than we have seen in the past. While those markets are still well represented, this change speaks to the opportunity hotels have to win business away from those cities, as well as the importance of developing a proactive and aggressive marketing strategy for traditional meeting destinations."
Leading the list of the Top 100 U.S. Meeting Hotels are a variety of properties from across the country, including:
See the full list of the Top 100 U.S. Meeting Hotels here.
Similar to the 2012 list of top 100 meeting hotels, Cvent evaluated several thousand hotel properties who received business through the Cvent Supplier Network from September 2012 through August 2013. The properties were ranked based on various data points, several of which have become newly available in the last year. Criteria such as major metropolitan area (MMA) market share, conversion rate, and the hotel's unique Cvent profile visits were new additions this year, designed to provide the most accurate reflection of the top meeting hotels in the U.S.
Cvent, Inc. (NYSE: CVT) is a leading cloud-based enterprise event management platform, with more than 1,400 employees and over 10,900 customers worldwide. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, e-mail marketing and web surveys. Cvent provides hotels with a targeted advertising platform designed to reach event planners looking for suitable venues. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit www.cvent.com, or connect with us on Facebook, Twitter or LinkedIn.