Cvent’s 2nd Annual Global Event Industry Benchmarks Study
Gain insight into how 800+ event planners, marketers, and executives from around the globe strategize, budget, plan, market, engage, and report on their meetings & events programs.
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Meetings and events continue to play a critical role in the success of organizations worldwide, with a direct hand in building brand awareness, increasing revenues and business won, and cultivating leads.
How do the practices and processes used by planners, marketers, and executives around the globe compare with those used at your organization? What technologies are event professionals adopting to increase their efficiencies and prove event ROI? What new technologies might enhance content and better engage attendees at future events? This study results cover these questions and much more.