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Meetings and events continue to play a critical role in the success of organizations worldwide, with a direct hand in building brand awareness, increasing revenues and business won, and cultivating leads.

How do the practices and processes used by planners, marketers, and executives around the globe compare with those used at your organization? What technologies are event professionals adopting to increase their efficiencies and prove event ROI? What new technologies might enhance content and better engage attendees at future events? This study results cover these questions and much more.

Key findings include:

  • 81% believe their meetings & events are effective
  • Nearly 30% say their meetings & events budget is increasing
  • Top three challenges: Budgeting, Proving ROI, and Event Marketing & Promotion
  • E-mail marketing is still the go-to for promoting events
  • Attendance Numbers & Attendee Satisfaction rank #1 and #2 for key metrics
  • #1 Reason to use Event Tech: Be More Efficient