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Event Email Marketing

At the core of any strong event marketing strategy is event email marketing. Its cost effectiveness and ability to hit the right people at the right time is unrivaled by any other marketing avenue when it comes to events.

Let Cvent help you. With our event marketing features you will undoubtedly take your events to the next level and give your organization increased credibility and a heightened appearance of professionalism.

Cvent Event Email Marketing Features

  • Send targeted messages to different contact groups and attendee types.
  • Provide a clear call to action by allowing invitees to accept or decline your invitation.
  • Decrease event costs by saving on postage and printing.
  • Customize event email marketing templates to match your organization's branding, and save them for future use.
  • Schedule dates and times to send automated invitations, "save-the-date" reminders, confirmations and post-event "thank you's".
  • Secure a greater response rate by sending event reminder emails that are only sent to undecided invitees.
  • Personalize communication with over 40 mail-merge fields, such as name, company, and event related fields to increase relevance to recipients.
  • Pre-populate contact data in the registration form by placing "smart" links in your email campaigns.
  • Track email open rates and undeliverable rates, plus "bounced back" emails will not clog your inbox.
  • Test the effectiveness of your event marketing message by sending different emails to targeted groups; modify subject lines, content and email "from" name to elicit the highest open rate.
  • Craft rich and engaging emails with our easy-to-use HTML editor.
  • Ensure delivery of readable emails by sending in multi-part MIME - recipients will receive HTML or text versions dependent on their email settings.
  • Encourage invitees to forward the invitation along to colleagues via our viral marketing or "Tell-a-Friend" option.
  • Comply with the CAN-SPAM Act by providing a one-click opt-out option. Cvent ensures all email marketing efforts are within the law so you do not have to worry about it.
  • Score your email deliverability and potential risk of being caught in spam filters by using our email content analyzer.
  • Email registrants directly from reports (e.g. run the registrant report and email everyone regarding event update).
  • Place a link to related sites, such as a sponsor's page in your invites and follow-up emails.

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