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Transforming Meetings and Events


Hospitality Cloud

Group Marketing Solutions

Leverage the power of Cvent’s sourcing platforms to:

  • Connect with any planner audience
  • Implement proven marketing opportunities
  • Achieve sales and marketing goals

Learn More About the Hospitality Cloud

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Cvent, Inc. 1765 Greensboro Station Place
7th Floor, Tysons Corner, VA 22102

Planner Segments

Our group sourcing platforms connect venues and destinations with over 75,000 monthly planner users across all market segments on the world’s most valuable group business networks.

Corporate planners leverage Cvent’s sourcing platforms to find venues for all types of business events. Cvent’s channels help connect venues with the full spectrum of corporate event planners. From Executive Assistants planning luncheons or shareholder meetings to Events Directors organizing large multi-day user conferences, Cvent offers hoteliers continuous exposure to this key group business market segment.

Professional third party planners live for crafting the perfect, unique event for their clients. Since that starts with an amazing venue, Third Party Planners rely on Cvent’s sourcing platforms to develop and deepen relationships with venues like yours to deliver events of all sizes and shapes for their clients, from exclusive charity galas to professional networking dinners and everything in between.

Enterprise planners host large, multi-faceted events with more involved requirements due to their complexity. The Cvent platform’s scalability combined with comprehensive listings of venues with large, flexible meeting spaces make it a go-to resource for Enterprise planners to connect with hoteliers with enterprise-level capabilities for expositions, symposia, trade shows, and conferences.

Association planners use Cvent’s sourcing platforms to find venues for conventions, council meetings, awards ceremonies, banquets, and other association events. Opportunities with these planners can yield long-term rewards - many hoteliers see consistent and reliable repeat Association business, and Cvent’s channels help you develop and maintain those relationships.

Social, Military, Education, Religious, and Fraternal groups represent a vital market for many destinations and hotels, and Cvent’s sourcing channels are a top choice among these planners to find great venues to host their events. From straightforward social meetings to more elaborate, high-end conventions, these groups are another captive audience within reach on Cvent’s sourcing platforms.


Our sourcing platforms span four powerful online marketplaces that support all planner market segments, with 245,000+ venue listings, and over 2 million RFPs sent in 2016 representing over $13 billion in RFP value.

hotel venue

Cvent Supplier Network

The Cvent Supplier Network is the largest group business-specific network in the world with 75K+ active planner users. It connects venues and destinations with Corporate Planners across all market segments, while also leveraging the power of its strong user base of Third Party Planners.

See the Planner Experience

Learn About the Redesign

Lanyon Group

Lanyon Group

Lanyon Group by Cvent offers a valuable way for suppliers to win group business from the world’s premier planner organizations and Fortune 100 companies. Lanyon Group by Cvent delivers high-quality group RFPs to win hotels and destinations more group business.

See the Planner Experience

Elite Meetings connects upscale and luxury properties with planners searching for exclusive properties to host their events. Properties featured on are awarded either the Elite Gold or Elite Platinum certification, offering meeting planners a prequalified source for the finest meeting venues available across the globe.

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The SpeedRFP Network is a portal for hotels and event venues actively seeking group business from occasional social planners. The SpeedRFP Network’s advanced search capabilities give planners the functionality to easily find the perfect venue for each event, so you can fill your calendar social meetings, weddings, and other SMERF events.

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Marketing Goals

Whether your focus is brand awareness, retention and upsell, or revenue growth, Hospitality Cloud Group Marketing Solutions help accomplish your marketing goals.

Cvent Hospitality Cloud Group Marketing Solutions deliver on the most basic but essential aspect of group business marketing – raising awareness for your brand. We give you the tools that make it easy for highly qualified planner audiences to discover your brand across a full spectrum of sourcing platforms and channels.

Retention is an often overlooked but critical marketing objective, especially considering the cost of sale for repeat customers is drastically less than new customer acquisition. So make the most of existing customers by deepening relationships using Cvent’s platforms to retain their business, then leverage tools like Cvent Passkey (hyperlink) to upsell new services and grow the business.

Cvent Hospitality Cloud delivers opportunities to connect with qualified planner leads and drive revenue growth. Whether you’re looking to open a new property, meet higher quota numbers, break through a sales plateau, or steal market share from competitors, Cvent gives you the tools to boost sales conversions and drive revenue growth. Steal market share from competitors.

Want to learn about the industry and planners?

Knowledge Center

Knowledge Center

Looking to discover, learn, and implement new ideas in your business? Check out the collection of assets in our Resource Center to access the latest thought leadership, reports, and other tools.

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Cvent Upcoming Events

Upcoming Events

Cvent Hospitality Cloud hosts a variety of events to help hotels and destinations get market insights, learn about Cvent products, connect with planners, and network with other industry professionals.

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