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Marketing Professionals

Improve the impact of your meetings and events, and prove it.

 

It’s time for your meetings and events to be more effective, measurable contributors to revenue. Drive better attendee experiences with real-time event insights.

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Event Management  Event Management Tooltip

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Cvent, Inc. 1765 Greensboro Station Place
7th Floor, Tysons Corner, VA 22102

Target, Engage, Convert—Cvent Helps Marketers Like You:

  • Integrate data with other marketing tools

    Integrate attendee data into your marketing mix

  • Understand attendees better

    Capture buying signals

  • Share data across multiple platforms

    Build and accelerate your sales funnel

  • Increase brand awarness and value

    Showcase your brand

  • Measure your success and gain more revenue

    Turn your events into more effective contributors to revenue

Metrics and analytics for your events

Digitize Your Meetings and Event Channel

Think your meetings and events are an “offline” channel? Think again. You probably know everything your audienceis doing on your website and other digital channels. But your events provide some of the most valuable prospect and customer insights you can get, and at 24% of the average marketing budget, they represent a significant investment. Cvent’s event management technology was built with marketers in mind, allowing you to measure and optimize this critical marketing channel so you can drive more value from it.

Learn more about measuring events
Attendee tracking for better leads and sales

Your Meetings and Event Attendees are a Data Goldmine. Are You Listening?

“Generic” is a marketer’s worst enemy. In a noisy marketplace, reaching, persuading, and monetizing your audience means you must understand what they want, when they want it. Live events are a data goldmine: sessions attended, time spent at product booths, session feedback, appointments…interest and buying signals are everywhere. The right event technology can capture these critical interactions, in an instant and give you a fuller, richer picture of your prospects and customers than you ever thought possible.

Learn more about your data goldmine
Ingrate with your current marketing platform

Build Pipeline and Accelerate Your Sales Funnel

We do business with people we know. So even with an explosion of channels and tactics available to today’s marketers, there’s nothing like live events to drive your business or organization. By capturing event attendee data and sharing it quickly with your marketing automation and CRM systems, you can reduce time to first sales contact, and ensure that follow-up is relevant to your prospect’s expressed interests. Your sales funnel – and your sales team – will thank you.

Learn more about accelerating your sales funnel
Better attendee experiences with custom branding

Showcase Your Brand

Your live events are unique moments to showcase your products and your brand. Being up close and personal with your audience means the impression you make will be a lasting one. From customizable event websites, to innovative, unobtrusive onsite technology for check-in, badging and attendance tracking to award winning mobile apps, Cvent’s event technology platform helps bring your brand to life, spotlighting it in new, dynamic ways.

Learn more about showcasing your brand

Event management tech users enjoy:

76%

higher growth in marketing's contribution to revenue year-over-year.

67%

more annual improvement in shortening the buyer's journey.

49%

higher average growth in company revenue year-over-year.

Source: Aberdeen