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Social Media for Event Marketing

Let's face it: event marketing has changed.
While press releases, mailed invites, and print ads can still play a role, social media has fundamentally shifted the way people gather information and learn about events. Event planners need to understand and leverage social media to reach potential attendees in the places they go for information.

You'll Learn:

  • The Benefits of Social Media for Event Marketing
  • Three Critical Rules for Social Media Success
  • Pointers for Developing a Solid Social Media Event Marketing Strategy
  • How to Build a Social Infrastructure for Your Events (with tips on using popular networks such as Twitter, LinkedIn, Facebook, and YouTube)
  • Ways to Social Media-tize Your Event Microsite
  • Advice for Integrating Social Media with Online Registration
  • ...and much more!