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Strategic Meetings Management (SMM)

Download 2014 Aberdeen SMM Report

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Strategic Meetings Management

The 2014 Event Marketing report provides key insights on how best-in-class companies have achieved success in their event marketing.

SMM ResourcesBenchmarking ReportSMM Matters

Gain Control of Meeting Spend

Online meeting management software is essential to any company or corporation that handles meetings. As organizations strive to tighten spend across the enterprise, purchasing and travel departments seek to consolidate processes to gain more visibility into meeting spend. This is what is called Strategic Meetings Management (SMM). Meeting planners must reach these budget goals while still trying to improve their meetings. A world-class tool like Cvent can help them achieve that.

Cvent offers a comprehensive solution that allows companies to implement enterprise-wide Strategic Meetings Management programs. The Cvent Strategic Meeting Management solution streamlines the corporate meetings and event process from the planning and sourcing phases through registration and travel booking. With over 100 customizable reports, Cvent aids the planner in measuring meeting spend. Planners maintain complete creative control over their events; procurement departments can view the costs incurred and implement controls to rein in meeting spend.

Not ready for a full SMM program or donít need all the bells and whistles of our core SMM offering? Check out Simply, Cventís lighter and less complex offering for simple meeting management.

Cvent's SMM Software Provides Results at Every Stage of the Meetings Management Process

Plan/Budget: Strategic Meetings Management can require complex and intricate financial planning. Streamline the meeting planning process with workflow and policy management, system integration, department calendars and budgeting tools.

Measure/Report: Use our meeting management software to create reports and measure all aspects of your strategic meetings management program, and share key meetings metrics across departments to evaluate meetings ROI.

Cvent Strategic Meeting Management Wheel

Source/Buy: Research meeting destinations on the Cvent Destination Guide, compare venues and service providers on the Cvent Supplier Network, and send them customized RFPs to quickly receive bids on your event requirements.

Manage/Register: Balance event logistics such as email messaging, attendee management, payment processing, housing and travel. Allow attendees to register and manage all of their details online, and integrate with top booking tools.

Corporate and Enterprise-Level Meeting Planners

Cvent's enterprise software for strategic meetings management is feature-rich, but is also easy-to-use. Planners can create events on the Cvent system after a single 90 minute online training session.

  • Exercise extensive creative control without knowledge of HTML
  • Negotiate better deals and evaluate ROI by viewing historical event data
  • Compare meeting venues and event services on the Cvent Supplier Network
  • Request bids from multiple suppliers at once

Corporate Travel Management

In many corporations, meetings travel is managed separately from other corporate travel, which can make it difficult to manage spend. Cventís online meeting management software makes meetings travel a part of the larger travel process.

  • Travel can review the meetings process, but still give creative control to meeting planners
  • Cvent integrates with major travel booking tools

Corporate Procurement Departments

Cvent's Strategic Meetings Management Program focuses on providing corporate management with a snapshot of spend across every facet of the meeting planning process.

  • Bring site selection, budgeting, registration, payment processing, travel, housing and reporting functionality into one system
  • Allow managers to see the big picture, enabling them to streamline the process and identify unnecessary costs

Video Presentation

Business Travel News & Cvent Webcast: Making Meetings More Efficient

Hear from strategic meetings management industry experts on optimizing your meetings processes, including tracking, reporting, and incorporating strategies to save costs. Learn how your organization can better manage meetings costs and as a result drive a higher return on investment.